logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
D

Darrel D. Muehling

washington state university

34H指数
105论文数
4.7K被引数
收录论文 15
发表时间
logo
Online Engagement with Memes and Comments about Climate Change
errSUSTAINABILITY
IF3.3
err2022-07-20
err5
errOAAI
errKovacheva, Aleksandra; Wiener, Hillary J. D.; Kareklas, Ioannis; Muehling, Darrel
err分享
err收藏
The effect of color and self-view priming in persuasive communications
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-05-01
err32
PREAI
errKareklas, Ioannis; Muehling, Darrel D.; King, Skyler
err分享
err收藏
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-01-01
err28
PREAI
errGillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis
err分享
err收藏
Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects
errJOURNAL OF ADVERTISING
IF7
err2015-05-05
err122
PREAI
errKareklas, Ioannis; Muehling, Darrel D.; Weber, T. J.
err分享
err收藏
The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err16
PREAI
errWang, Alex; Muehling, Darrel D.
err分享
err收藏
Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising
errJOURNAL OF ADVERTISING
IF7
err2014-08-08
err50
PREAI
errZhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis
err分享
err收藏
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements
errJOURNAL OF ADVERTISING
IF7
err2014-02-05
err109
PREAI
errMuehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J.
err分享
err收藏
I Eat Organic for My Benefit and Yours: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists我吃有机食品是为了我和你的利益: 购买有机食品的利己主义和利他主义考虑及其对广告战略家的影响
errJOURNAL OF ADVERTISING
IF7
err2014-02-05
err255
PREAI
errKareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D.
err分享
err收藏
THE ROLE OF REGULATORY FOCUS AND SELF-VIEW IN GREEN ADVERTISING MESSAGE FRAMING
errJOURNAL OF ADVERTISING
IF7
err2012-12-01
err101
PREAI
errKareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D.
err分享
err收藏
THE MODERATING EFFECT OF EGO DEPLETION ON VIEWER BRAND RECOGNITION AND BRAND ATTITUDES FOLLOWING EXPOSURE TO SUBTLE VERSUS BLATANT PRODUCT PLACEMENTS IN TELEVISION PROGRAMS
errJOURNAL OF ADVERTISING
IF7
err2012-07-01
err29
PREAI
errGillespie, Brian; Joireman, Jeff; Muehling, Darrel D.
err分享
err收藏
The power of reflection - An empirical examination of nostalgia advertising effects
errJOURNAL OF ADVERTISING
IF7
err2004-10-01
err193
PREAI
errMuehling, DD; Sprott, DE
err分享
err收藏
THE RELATIONSHIP BETWEEN EXPERIMENTAL MANIPULATIONS AND TESTS OF THEORY IN AN ADVERTISING MESSAGE INVOLVEMENT CONTEXT
errJOURNAL OF ADVERTISING
IF7
err1993-09-01
err86
PREAI
errLACZNIAK, RN; MUEHLING, DD
err分享
err收藏
THE MODERATING EFFECTS OF AD MESSAGE INVOLVEMENT - A REASSESSMENT
errJOURNAL OF ADVERTISING
IF7
err1991-06-01
err50
PREAI
errMUEHLING, DD; LACZNIAK, RN; STOLTMAN, JJ
err分享
err收藏
MANIPULATING MESSAGE INVOLVEMENT IN ADVERTISING RESEARCH
errJOURNAL OF ADVERTISING
IF7
err1989-06-01
err114
PREAI
errLACZNIAK, RN; MUEHLING, DD; GROSSBART, S
err分享
err收藏
ADVERTISINGS IMMEDIATE AND DELAYED INFLUENCE ON BRAND ATTITUDES - CONSIDERATIONS ACROSS MESSAGE-INVOLVEMENT LEVELS
errJOURNAL OF ADVERTISING
IF7
err1988-12-01
err120
PREAI
errMUEHLING, DD; LACZNIAK, RN
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
David E. Sprott
H 指数: 45 · 论文数: 155
J
Jeff Joireman
H 指数: 36 · 论文数: 158
R
Russell N. Laczniak
H 指数: 30 · 论文数: 91
S
Sanford Grossbart
H 指数: 21 · 论文数: 47
T
Till Weber
H 指数: 20 · 论文数: 91
查看更多