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I

Isabella C. M. Cunningham

university of texas austin

20H指数
47论文数
1.1K被引数
收录论文 3
发表时间
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Examining digital video advertising (DVA) effectiveness The role of product category, product involvement, and device
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-11-11
err29
PREAI
errStewart, Kristin; Kammer-Kerwick, Matt; Auchter, Allison; Koh, Hyeseung Elizabeth; Dunn, Mary Elizabeth; Cunningham, Isabella
err分享
err收藏
Examining digital advertising using an affect transfer hypothesis
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2018-05-17
err12
errOAAI
errStewart, Kristin; Kammer-Kerwick, Matt; Koh, Hyeseung Elizabeth; Cunningham, Isabella
err分享
err收藏
SOCIETAL DEVELOPMENT AND FAMILY PURCHASING ROLES - A CROSS-NATIONAL-STUDY
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1983-03-01
err64
PREAI
errGREEN, RT; LEONARDI, JP; CHANDON, JL; CUNNINGHAM, ICM; VERHAGE, B; STRAZZIERI, A
err分享
err收藏

研究方向

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合作学者
合作期刊
R
Robert T. Green
H 指数: 28 · 论文数: 78
J
Jean‐Louis Chandon
H 指数: 22 · 论文数: 117
H
Hyeseung Koh
H 指数: 10 · 论文数: 21
K
Kristin Stewart
H 指数: 10 · 论文数: 28
M
Matt Kammer-Kerwick
H 指数: 10 · 论文数: 40
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