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university of houston system

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A marketing poll: an innovative approach to prediction, explanation and strategy

EUROPEAN JOURNAL OF MARKETING

IF5.1

2010-04-06

14

PREAI

Ben-Ur, Joseph; Newman, Bruce I.

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Motives, perceptions and voting intention of voters in the 2000 US presidential election

PSYCHOLOGY & MARKETING

IF9.1

2002-11-21

8

PREAI

Ben-Ur, J; Newman, BI

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