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M

Mark S. Glynn

Auckland University of Technology

13H指数
42论文数
3.8K被引数
收录论文 4
发表时间
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation社交媒体中的消费者品牌参与度: 概念化、量表开发和验证
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2014-05-01
err2.0K
PREAI
errHollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J.
err分享
err收藏
The benefits of manufacturer brands to retailers
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-09-14
err18
errOAAI
errGlynn, Mark S.; Brodie, Roderick J.; Motion, Judy
err分享
err收藏
Purchasing orientation
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2009-03-13
err8
PREAI
errLindgreen, Adam; Balazs Revesz; Glynn, Mark
err分享
err收藏
Sources of brand benefits in manufacturer-reseller B2B relationships
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2007-08-28
err51
errOAAI
errGlynn, Mark S.; Motion, Judy; Brodie, Roderick J.
err分享
err收藏

研究方向

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合作学者
合作期刊
L
Linda D. Hollebeek
H 指数: 60 · 论文数: 185
A
Adam Lindgreen
H 指数: 57 · 论文数: 479
R
Roderick J. Brodie
H 指数: 53 · 论文数: 218
J
Judy Motion
H 指数: 23 · 论文数: 92
B
Balázs Révész
H 指数: 2 · 论文数: 30
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