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Kerry E. Howell

University of Plymouth

26H指数
122论文数
4.0K被引数
收录论文 21
发表时间
Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration-aggression perspective
err2024-06-06
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errOzuem, Wilson; Ranfagni, Silvia; Willis, Michelle; Salvietti, Giada; Howell, Kerry
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Understanding the process of meanings, materials, and competencies in adoption of mobile banking
err2022-11-28
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errNaeem, Muhammad; Ozuem, Wilson; Howell, Kerry; Ranfagni, Silvia
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Determinants of online brand communities' and millennials' characteristics: A social influence perspective
err2021-03-05
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errOzuem, Wilson; Willis, Michelle; Howell, Kerry; Lancaster, Geoff; Ng, Raye
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Effects of online brand communities on millennials' brand loyalty in the fashion industry
err2021-03-02
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errOzuem, Wilson; Willis, Michelle; Howell, Kerry; Helal, Guida; Ranfagni, Silvia; Lancaster, Geoff
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Service quality in multichannel fashion retailing: an exploratory study
err2020-01-10
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errPatten, Elena; Ozuem, Wilson; Howell, Kerry
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Brand switching and consumer identification with brands in the smartphones industry
err2019-12-27
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errAppiah, Dominic; Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoff
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Building resistance to brand switching during disruptions in a competitive market
err2019-09-01
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errAppiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; Lancaster, Geoff
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The impact of digital books on marketing communications
err2019-09-01
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errOzuem, Wilson; Howell, Kerry E.; Lancaster, Geoff
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A decision support system for strategic maintenance planning in offshore wind farms
err2016-12-01
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errLi, Xiaodong; Ouelhadj, Djamila; Song, Xiang; Jones, Dylan; Wall, Graham; Howell, Kerry E.; Igwe, Paul; Martin, Simon; Song, Dongping; Pertin, Emmanuel
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