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W

Wilson Ozuem

Anglia Ruskin University

30H指数
167论文数
4.1K被引数
收录论文 32
发表时间
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Paid search advertising across stages of the customer shopping journey: a shopping goal theory perspective基于购物目标理论的顾客购物旅程各阶段付费搜索广告研究
errInformation Technology & People
IF5.6
err2026-04-21
err0
PREAI
errYllka Azemi; Wilson Ozuem
err分享
err收藏
Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process人工智能驱动背景下的主题分析：一个分阶段的过程
errInternational Journal of Qualitative Methods
IF3.8
err2025-07-21
err0
errOAAI
errWilson Ozuem; Michelle Willis; Silvia Ranfagni; Fandi Omeish
err分享
err收藏
User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram用户生成内容与品牌参与：探索电子符号学和符号互动主义在Instagram中的作用
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2025-07-01
err1
PREAI
errNaeem, Muhammad; Ozuem, Wilson; Ranfagni, Silvia; Howell, Kerry
err分享
err收藏
Understanding Social Motivation in Scan and Go Technology理解Scan and Go Technology中的社会动机
errJOURNAL OF COMPUTER INFORMATION SYSTEMS
IF4.2
err2025-02-20
err1
errOAAI
errMuhammad Naeem; Wilson Ozuem
err分享
err收藏
Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration-aggression perspective
errPSYCHOLOGY & MARKETING
IF9.1
err2024-06-06
err2
errOAAI
errOzuem, Wilson; Ranfagni, Silvia; Willis, Michelle; Salvietti, Giada; Howell, Kerry
err分享
err收藏
Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis
errINTERNATIONAL JOURNAL OF QUALITATIVE METHODS
IF3.8
err2024-02-02
err44
errOAAI
errNaeem, Muhammad; Ozuem, Wilson; Howell, Kerry; Ranfagni, Silvia
err分享
err收藏
The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps
errPSYCHOLOGY & MARKETING
IF9.1
err2024-01-19
err0
PREAI
errNaeem, Muhammad; Ozuem, Wilson; Howell, Kerry; Ranfagni, Silvia
err分享
err收藏
A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research
errINTERNATIONAL JOURNAL OF QUALITATIVE METHODS
IF3.8
err2023-11-08
err308
errOAAI
errNaeem, Muhammad; Ozuem, Wilson; Howell, Kerry; Ranfagni, Silvia
err分享
err收藏
Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views
errinformation technology
IF5.6
err2023-07-20
err3
errOAAI
errOzuem, Wilson; Willis, Michelle; Ranfagni, Silvia; Howell, Kerry; Rovai, Serena
err分享
err收藏
Understanding the process of meanings, materials, and competencies in adoption of mobile banking (vol 32, pg 2445, 2022)
errELECTRONIC MARKETS
IF6.8
err2023-04-18
err0
errOAAI
errNaeem, Muhammad; Ozuem, Wilson; Howell, Kerry; Ranfagni, Silvia
err分享
err收藏
Examining user-generated content, service failure recovery and customer-brand relationships: an exploration through commitment-trust theory
errINTERNET RESEARCH
IF6.8
err2023-04-04
err7
errOAAI
errOzuem, Wilson; Willis, Michelle; Howell, Kerry; Ranfagni, Silvia; Rovai, Serena
err分享
err收藏
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
errELECTRONIC MARKETS
IF6.8
err2022-11-28
err7
errOAAI
errNaeem, Muhammad; Ozuem, Wilson; Howell, Kerry; Ranfagni, Silvia
err分享
err收藏
Luxury fashion brand customers' perceptions of mobile marketing: Evidence of multiple communications and marketing channels
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-05-01
err19
errOAAI
errAzemi, Yllka; Ozuem, Wilson; Wiid, Ria; Hobson, Ana
err分享
err收藏
Luxury and Sustainability: Technological Pathways and Potential Opportunities
errSUSTAINABILITY
IF3.3
err2022-04-26
err5
errOAAI
errRanfagni, Silvia; Ozuem, Wilson
err分享
err收藏
Understanding the accessibility of retail mobile banking during the COVID-19 pandemic
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-03-15
err14
errOAAI
errNaeem, Muhammad; Ozuem, Wilson; Ward, Philippa
err分享
err收藏
Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews
errinformation technology
IF5.6
err2021-10-27
err44
errOAAI
errNaeem, Muhammad; Ozuem, Wilson
err分享
err收藏
Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands了解社交消费时尚品牌参与之旅: 关于知名时尚品牌的见解
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2021-06-19
err22
errOAAI
errNaeem, Muhammad; Ozuem, Wilson
err分享
err收藏
Exploring customers' responses to online service failure and recovery strategies during Covid-19 pandemic: An actor-network theory perspective
errPSYCHOLOGY & MARKETING
IF9.1
err2021-06-18
err57
errOAAI
errOzuem, Wilson; Ranfagni, Silvia; Willis, Michelle; Rovai, Serena; Howell, Kerry
err分享
err收藏
The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-05-01
err53
errOAAI
errNaeem, Muhammad; Ozuem, Wilson
err分享
err收藏
Determinants of online brand communities' and millennials' characteristics: A social influence perspective
errPSYCHOLOGY & MARKETING
IF9.1
err2021-03-05
err29
errOAAI
errOzuem, Wilson; Willis, Michelle; Howell, Kerry; Lancaster, Geoff; Ng, Raye
err分享
err收藏

研究方向

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合作学者
合作期刊
K
Kerry E. Howell
H 指数: 26 · 论文数: 122
G
Geoff Lancaster
H 指数: 26 · 论文数: 141
M
Muhammad Naeem
H 指数: 24 · 论文数: 69
S
Silvia Ranfagni
H 指数: 19 · 论文数: 135
P
Philippa Ward
H 指数: 15 · 论文数: 44
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