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J

Johannes Beckert

c johannes gutenberg university

8H指数
24论文数
269被引数
收录论文 5
发表时间
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Pushing Boundaries—Hybrid Advertising in Digital News Media: A Content Analysis of Media Kits突破边界——数字新闻媒体中的混合广告：媒体资料的内容分析
errDigital Journalism
IF5.4
err2024-11-15
err0
errOAAI
errCorinna Lauerer; Johannes Beckert
err分享
err收藏
CSR in times of crisis: why CSR activities can be both a blessing and burden during an organizational crisis
errJOURNAL OF COMMUNICATION MANAGEMENT
IF2.1
err2024-01-19
err4
PREAI
errKoch, Thomas; Viererbl, Benno; Beckert, Johannes; Keilmann, Juliane
err分享
err收藏
Advertising to inspire-inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-03-25
err4
PREAI
errBeckert, Johannes; Naderer, Brigitte
err分享
err收藏
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-04-08
err18
PREAI
errBorchers, Nils S.; Hagelstein, Jens; Beckert, Johannes
err分享
err收藏
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content披露悖论: 说服知识如何介导赞助媒体内容中的披露效果
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-12-28
err25
PREAI
errBeckert, Johannes; Koch, Thomas; Viererbl, Benno; Schulz-Knappe, Charlotte
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
Thomas Koch
H 指数: 26 · 论文数: 208
N
Nils S. Borchers
H 指数: 15 · 论文数: 72
B
Benno Viererbl
H 指数: 10 · 论文数: 31
C
Corinna Lauerer
H 指数: 10 · 论文数: 41
C
Charlotte Schulz-Knappe
H 指数: 6 · 论文数: 7
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