Nils S. Borchers - Publications, H-index & Citations

Nils S. Borchers

Eberhard Karls University of Tübingen

15H指数

72论文数

1.2K被引数

收录论文 8

发表时间

Boycotting Behavior and Reasons: An Exploratory Comparison of Finnish and German Consumers 抵制行为及其原因：芬兰与德国消费者比较探索研究

International Journal of Strategic Communication

IF1.9

2026-04-01

OAAI

Tuominen, Jesse; Lievonen, Matias; Luoma-Aho, Vilma; Wilska, Terhi-Anna; Borchers, Nils S.

Wanted: social media campaign support! A principal-agent study on the management of influencer collaborations by political parties in three EU countries 求聘：社交媒体活动支持！一项关于三个欧盟国家政党管理影响者合作的主从关系研究

Journal of Communication Management

IF2.1

2025-10-27

OAAI

Nils S. Borchers; Hanna Reinikainen; Meda Mucundorfeanu; Delia Cristina Balaban

How social media influencers support political parties in achieving campaign objectives, according to political communicators in Germany 德国的政治传播者认为，社交媒体影响者如何支持政党实现竞选目标

PUBLIC RELATIONS REVIEW

IF3.4

2025-03-01

OAAI

Borchers, Nils S.

To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

SOCIAL MEDIA + SOCIETY

IF4.9

2023-04-25

OAAI

Borchers, Nils S.

I've never seen a client say: 'Tell the influencer not to label this as sponsored': An exploration into influencer industry ethics

PUBLIC RELATIONS REVIEW

IF3.4

2022-12-01

PREAI

Borchers, Nils S.; Enke, Nadja

Between Skepticism and Identification: A Systematic Mapping of Adolescents' Persuasion Knowledge of Influencer Marketing

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2022-05-16

PREAI

Borchers, Nils S.

Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-04-08

PREAI

Borchers, Nils S.; Hagelstein, Jens; Beckert, Johannes

Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

PUBLIC RELATIONS REVIEW

IF3.4

2021-09-01

PREAI

Borchers, Nils S.; Enke, Nadja

研究方向