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Balamurugan Annamalai

Indian Institute of Management Sirmaur

9H指数
28论文数
381被引数
收录论文 9
发表时间
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Social media content strategy for DMOs: examining linguistic style in times of crisis
err2024-04-15
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PREAI
errChandrasekaran, Shabana; Shabbirhusain, R. V.; Annamalai, Balamurugan
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The power of words: driving online consumer engagement in Fintech文字的力量: 推动在线消费者参与金融科技
err2023-05-30
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PREAI
errShabbirHusain, R. V.; Pathak, Atul Arun; Chandrasekaran, Shabana; Annamalai, Balamurugan
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Social media and Tourism: a cross-platform study of Indian DMOs
err2022-11-19
err7
PREAI
errChandrasekaran, Shabana; ShabbirHusain, R. V.; Annamalai, Balamurugan
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Social media content strategy for sport clubs to drive fan engagement
err2021-09-01
err57
PREAI
errAnnamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev; Pathak, Atul Arun; Venugopal, Pingali
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Evaluating marketer generated content popularity on brand fan pages - A multilevel modelling approach
err2019-11-01
err18
PREAI
errChandrasekaran, Shabana; Annamalai, Balamurugan; De, Supriya Kumar
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