Atul Arun Pathak - Publications, H-index & Citations

Atul Arun Pathak

Indian Institute of Management Nagpur

9H指数

36论文数

383被引数

收录论文 8

发表时间

Engaging head and heart: effect of marketer-generated content on social media engagement 调动头脑与心灵：营销者生成内容对社会媒体参与的影响

Behaviour & Information Technology

IF3.1

2025-04-04

PREAI

Shabana Chandrasekaran; Balamurugan Annamalai; Masayuki Yoshida; ShabbirHusain R.V.; Atul Arun Pathak

Driving pre-match fan engagement through social media: effects of message characteristics and team performance

EUROPEAN JOURNAL OF MARKETING

IF5.1

2025-03-03

PREAI

Kaushik, Kapil; Pathak, Atul Arun; Mishra, Abhishek

Driving consumer engagement for digital payment brands: Content strategy on instagram

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-07-01

PREAI

Pathak, Atul Arun; Kaushik, Kapil

The power of words: driving online consumer engagement in Fintech 文字的力量: 推动在线消费者参与金融科技

INTERNATIONAL JOURNAL OF BANK MARKETING

IF6.9

2023-05-30

PREAI

ShabbirHusain, R. V.; Pathak, Atul Arun; Chandrasekaran, Shabana; Annamalai, Balamurugan

Agency conflict in diversified business groups and performance of affiliated firms in India: Contingent effect of external constraint and internal governance

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2022-04-01

PREAI

Purkayastha, Anish; Pattnaik, Chinmay; Pathak, Atul Arun

Social media content strategy for sport clubs to drive fan engagement

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-09-01

PREAI

Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev; Pathak, Atul Arun; Venugopal, Pingali

Managing plastic packaging waste in emerging economies: The case of EPR in India 新兴经济体的塑料包装废弃物管理: 以印度的EPR为例

JOURNAL OF ENVIRONMENTAL MANAGEMENT

IF8.4

2021-06-01

PREAI

Pani, Saroj Kumar; Pathak, Atul Arun

Strategizing in small informal retailers in India: Home delivery as a strategic practice

ASIA PACIFIC JOURNAL OF MANAGEMENT

IF5.8

2019-06-04

PREAI

Pathak, Atul Arun; Kandathil, George

研究方向