Sanjeev Varshney - Publications, H-index & Citations

Sanjeev Varshney

XLRI Xavier School of Management

13H指数

39论文数

607被引数

收录论文 8

发表时间

Tourism crisis: an integrated framework-based review 旅游危机：基于整合框架的综述

asia pacific journal of ophthalmology

IF3.3

2025-06-02

PREAI

Joydeep Biswas; ShabbirHusain R.V.; Sanjeev Varshney; Mohar Banerjee Biswas

What shapes perceptions in sustainable luxury hospitality? Investment or collaboration 是什么塑造了可持续豪华酒店业中的感知？投资还是合作？

Tourism Recreation Research

IF2.6

2025-06-01

PREAI

R. V. ShabbirHusain; Balamurugan Annamalai; Shabana Chandrasekaran; Sanjeev Varshney

Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2025-02-06

PREAI

Kumar, Prashant; Jhawar, Anand; Shetty, Khyati; Varshney, Sanjeev

The grey side of influencer marketing: Content, contexts, and consequences

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2024-05-08

PREAI

Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant

Consumer cynicism: Interdisciplinary hybrid review and research agenda 消费者犬儒主义: 跨学科混合回顾与研究议程

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2023-08-03

PREAI

Indibara, Indirah; Halder, Deepa; Varshney, Sanjeev

The emergence of virtual influencers: a shift in the influencer marketing paradigm

YOUNG CONSUMERS

IF5

2023-05-10

PREAI

Jhawar, Anand; Kumar, Prashant; Varshney, Sanjeev

Social media content strategy for sport clubs to drive fan engagement

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-09-01

PREAI

Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev; Pathak, Atul Arun; Venugopal, Pingali

A multistage behavioural and temporal analysis of CPV in RM

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2012-06-08

PREAI

Dorai, Sriram; Varshney, Sanjeev

研究方向