José Enrique Bigné Alcañiz

universität de valència

53H指数

432论文数

1.3W被引数

收录论文 59

发表时间

From Numbers to Choice: How Numerical Sustainability Claims Shape Visual Attention and Purchase Decisions in Fashion 从数字到选择：数值可持续性声明如何塑造时尚领域的视觉注意力和购买决策

PSYCHOLOGY & MARKETING

IF9.1

2026-08-02

OAAI

Elena Gasulla Tortajada; Paulo Duarte; Susana C. Silva; Enrique Bigné

The power of storytelling in co-created advertising: a narrative transportation theory perspective 共创广告中叙事的力量：基于叙事沉浸理论的视角

International Journal of Advertising

IF5.9

2025-10-25

PREAI

Jesús Martínez-Navarro; Enrique Bigné

Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases 直播购物中的冲动性：嫉妒、幸福感和享乐性消费如何影响Z世代购买

International Journal of Consumer Studies

IF7.6

2025-08-21

PREAI

Daniel Costa Pacheco; Ana Isabel de Damião de Serpa Arruda Moniz; Osvaldo da Dias Lopes da Silva; Suzana Nunes Caldeira; Enrique Bigné

How to Conduct Valuable Marketing Research With Neurophysiological Tools 如何使用神经生理工具进行有价值的营销研究

Psychology & Marketing

IF9.1

2025-07-19

OAAI

Enrique Bigne; Maarten Boksem; Luis Alberto Casado-Aranda; Jesús García-Madariaga; Nadine R. Gier-Reinartz; João Guerreiro; Sandra Loureiro; Shobhit Kakaria; Ale Smidts; Michel Wedel

Consumer brand choice in the metaverse: Exploring personal and social factors 元宇宙中的消费者品牌选择: 探索个人和社会因素

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2025-04-01

OAAI

Simonetti, Aline; Bigne, Enrique; Navas, Luis Fernando Rico

Destination online reviews: lexicons and thematic arguments on social responsibility

TOURISM REVIEW

IF7.9

2024-12-09

PREAI

Bigne, Enrique; Zanfardini, Marina; Andreu, Luisa

Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

PSYCHOLOGY & MARKETING

IF9.1

2024-09-11

OAAI

Marques, Joao Alexandre Lobo; Neto, Andreia C.; Silva, Susana C.; Bigne, Enrique

Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

BRQ-BUSINESS RESEARCH QUARTERLY

IF3.4

2024-04-26

OAAI

Simonetti, Aline; Dini, Hossein; Bruni, Luis Emilio; Bigne, Enrique

Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2024-04-01

PREAI

Bigne, Enrique; Ruiz, Carla; Curras-Perez, Rafael

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2024-02-26

PREAI

Bigne, Enrique; Simonetti, Aline; Guixeres, Jaime; Alcaniz, Mariano

How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2024-02-01

OAAI

Bigne, Enrique; Ruiz, Carla; Curras-Perez, Rafael

Contagious brands: Are they safe from coronavirus?

MANAGEMENT DECISION

IF5.1

2023-12-04

PREAI

Bigne, Enrique; Simonetti, Aline; Shih, Diana Y. W.

I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination 我想回到过去!创意风格和历史重建在虚拟访问遗产旅游目的地中作为信息前提的作用

CURRENT ISSUES IN TOURISM

IF4.6

2023-10-04

PREAI

Bigne, Enrique; Curras-Perez, Rafael; Ruiz, Carla; Andreu, Luisa

Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2023-10-01

OAAI

Kakaria, Shobhit; Saffari, Farzad; Ramsay, Thomas Z.; Bigne, Enrique

The application of neuromarketing tools in communication research: A comprehensive review of trends 神经营销工具在传播研究中的应用: 趋势综述

PSYCHOLOGY & MARKETING

IF9.1

2023-05-13

OAAI

Casado-Aranda, Luis-Alberto; Sanchez-Fernandez, Juan; Bigne, Enrique; Smidts, Ale

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket 元宇宙中的动机: 虚拟现实超市中消费者选择的双过程方法

FRONTIERS IN NEUROSCIENCE

IF3.2

2023-02-16

OAAI

Saffari, Farzad; Kakaria, Shobhit; Bigne, Enrique; Bruni, Luis E.; Zarei, Sahar; Ramsoy, Thomas Z.

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

electronic commerce research and applications

IF4.7

2023-01-06

OAAI

Kakaria, Shobhit; Simonetti, Aline; Bigne, Enrique

Heart rate variability in marketing research: A systematic review and methodological perspectives

PSYCHOLOGY & MARKETING

IF9.1

2022-10-07

OAAI

Kakaria, Shobhit; Bigne, Enrique; Catrambone, Vincenzo; Valenza, Gaetano

The affective impact of sightseeing bus tour experiences: using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth 观光巴士旅游体验的情感影响: 使用情感事件理论 (AET) 检查停留时间和电子口碑

TOURISM RECREATION RESEARCH

IF2.6

2022-07-29

OAAI

Stylos, Nikolaos; Bigne, Enrique; Bellou, Victoria

Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages?

CORNELL HOSPITALITY QUARTERLY

IF3

2022-06-17

PREAI

Bigne, Enrique; Maturana, Patricio

研究方向