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Vikas Kumar

Indian Institute of Management

32H指数
79论文数
5.8K被引数
收录论文 14
发表时间
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Destination social responsibility as a driver of destination stereotypes and engagement目的地社会责任作为目的地刻板印象和参与度的驱动因素
errTourism and Hospitality Research
IF2.8
err2025-10-18
err0
PREAI
errVikas Kumar; Vikrant Kaushal; Mohit Sharma
err分享
err收藏
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-09-29
err5
PREAI
errKumar, Vikas; Kaushal, Vikrant
err分享
err收藏
Role of customer perceived brand ethicality in inducing engagement in online brand communities顾客感知的品牌道德在诱导在线品牌社区参与度中的作用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-03-01
err21
PREAI
errKumar, Vikas; Kaushal, Vikrant; Shashi
err分享
err收藏
Enhancing participation intentions in online brand communities
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-06-20
err7
PREAI
errKumar, Vikas
err分享
err收藏
Engaging customers through brand authenticity perceptions: The moderating role of self-congruence通过品牌真实性感知吸引顾客: 自我一致性的调节作用
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-01-01
err58
PREAI
errKumar, Vikas; Kaushik, Arun K.
err分享
err收藏
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership感知品牌真实性和社会排斥是心理品牌所有权的驱动因素
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-07-01
err37
PREAI
errKumar, Vikas; Kaushal, Vikrant
err分享
err收藏
Do experience and engagement matter to millennial consumers?
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-08-12
err29
PREAI
errKhan, Imran; Fatma, Mobin; Kumar, Vikas; Amoroso, Sara
err分享
err收藏
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions经验会影响参与度吗？目的地品牌参与在发展品牌宣传和重访意图中的作用
errJOURNAL OF TRAVEL & TOURISM MARKETING
IF9
err2020-05-04
err71
PREAI
errKumar, Vikas; Kaushik, Arun K.
err分享
err收藏
Drivers of brand community engagement
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-05-01
err104
PREAI
errKumar, Jitender; Kumar, Vikas
err分享
err收藏
Building consumer-brand relationships through brand experience and brand identification通过品牌体验和品牌识别建立消费者-品牌关系
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2018-06-08
err70
PREAI
errKumar, Vikas; Kaushik, Arun K.
err分享
err收藏
Destination brand experience and visitor behavior: the mediating role of destination brand identification
errJOURNAL OF TRAVEL & TOURISM MARKETING
IF9
err2017-11-21
err104
PREAI
errKumar, Vikas; Kaushik, Arun Kumar
err分享
err收藏
Achieving destination advocacy and destination loyalty through destination brand identification
errJOURNAL OF TRAVEL & TOURISM MARKETING
IF9
err2017-06-05
err79
PREAI
errKumar, Vikas; Kaushik, Arun Kumar
err分享
err收藏
Examining the role of destination personality and self-congruity in predicting tourist behavior考察目的地人格和自我和谐在预测游客行为中的作用
errtourism management
IF6.9
err2016-10-01
err78
PREAI
errKumar, Vikas
err分享
err收藏
Destination Personality: Scale Development And Validation
errJOURNAL OF HOSPITALITY & TOURISM RESEARCH
IF5.3
err2014-12-11
err67
PREAI
errKumar, Vikas; Nayak, Jogendra K.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
I
Imran Khan
H 指数: 38 · 论文数: 91
M
Mobin Fatma
H 指数: 30 · 论文数: 53
S
Shashi Shashi
H 指数: 26 · 论文数: 146
J
Jogendra Kumar Nayak
H 指数: 24 · 论文数: 66
A
Arun Kumar Kaushik
H 指数: 16 · 论文数: 40
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