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M

Mobin Fatma

Prince Sultan University

30H指数
53论文数
3.0K被引数
收录论文 30
发表时间
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Brand authenticity and consumers' willingness to pay a premium price (WPP): The mediating role of brand identification品牌真实性与消费者溢价支付意愿 (WPP): 品牌认同的中介作用
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2024-02-21
err6
PREAI
errFatma, Mobin; Khan, Imran
err分享
err收藏
AR app-based brand engagement and outcomes: A moderated mediation approach
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-01-01
err3
PREAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity
errSUSTAINABILITY
IF3.3
err2023-05-25
err0
errOAAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator
errSUSTAINABILITY
IF3.3
err2023-05-18
err2
errOAAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association's Influence on Consumer Responses in the Banking Sector
errSUSTAINABILITY
IF3.3
err2023-05-13
err3
errOAAI
errFatma, Mobin; Khan, Imran
err分享
err收藏
How Do Bank Customers' Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?
errSUSTAINABILITY
IF3.3
err2023-03-30
err1
errOAAI
errFatma, Mobin; Khan, Imran
err分享
err收藏
Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement
errSUSTAINABILITY
IF3.3
err2023-03-27
err9
errOAAI
errFatma, Mobin; Khan, Imran
err分享
err收藏
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust
errSUSTAINABILITY
IF3.3
err2023-02-13
err18
errOAAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust企业社会责任与消费者品牌倡导: 品牌信任的中介作用
errSUSTAINABILITY
IF3.3
err2023-02-03
err12
errOAAI
errFatma, Mobin; Khan, Imran
err分享
err收藏
Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification理解CPE对品牌形象和品牌承诺的影响: 品牌认同的中介作用
errSUSTAINABILITY
IF3.3
err2023-01-26
err8
errOAAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
errSUSTAINABILITY
IF3.3
err2023-01-02
err18
errOAAI
errFatma, Mobin; Khan, Imran
err分享
err收藏
Using Netnography to Understand Customer Experience towards Hotel Brands
errSUSTAINABILITY
IF3.3
err2022-12-24
err1
errOAAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
Consumer Formation of CSR Image: Role of Altruistic Values
errSUSTAINABILITY
IF3.3
err2022-11-18
err0
errOAAI
errFatma, Mobin
err分享
err收藏
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
errhospitality marketing management
IF3
err2022-08-17
err59
errOAAI
errKhan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Ul Islam, Jamid; Rather, Raouf Ahmad; Shahid, Shadma; Sigurdsson, Valdimar
err分享
err收藏
Corporate social responsibility and customer-citizenship behaviors: the role of customer-company identification企业社会责任与顾客公民行为: 顾客-公司认同的作用
errEUROPEAN BUSINESS REVIEW
IF3.7
err2022-06-14
err36
PREAI
errFatma, Mobin; Khan, Imran; Kumar, Vikas; Shrivastava, Avinash Kumar
err分享
err收藏
Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?
errJOURNAL OF DESTINATION MARKETING & MANAGEMENT
IF7.4
err2021-06-01
err48
PREAI
errKhan, Imran; Fatma, Mobin
err分享
err收藏
Customer experience and commitment in retailing: Does customer age matter?
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-11-01
err110
PREAI
errKhan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Ul Islam, Jamid; Riivits-Arkonsuo, Iivi
err分享
err收藏
RETRACTED: The sharing economy: the influence of perceived corporate social responsibility on brand commitment (Retracted Article)撤回: 共享经济: 感知的企业社会责任对品牌承诺的影响 (撤回文章)
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-08-31
err32
PREAI
errFatma, Mobin; Khan, Imran; Rahman, Zillur; Perez, Andrea
err分享
err收藏
Do experience and engagement matter to millennial consumers?
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-08-12
err29
PREAI
errKhan, Imran; Fatma, Mobin; Kumar, Vikas; Amoroso, Sara
err分享
err收藏
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?性别、会员卡会员、年龄和关键事件恢复: 他们是否调整了经验-忠诚关系？
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2020-08-01
err39
PREAI
errKhan, Imran; Fatma, Mobin; Shamim, Amjad; Joshi, Yatish; Rahman, Zillur
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Z
Zillur Rahman
H 指数: 69 · 论文数: 383
L
Linda D. Hollebeek
H 指数: 60 · 论文数: 185
R
Raouf Ahmad Rather
H 指数: 41 · 论文数: 125
I
Imran Khan
H 指数: 38 · 论文数: 91
A
Andrea Pérez
H 指数: 37 · 论文数: 138
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