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Estrella Díaz

University of Castilla-La Mancha

22H指数
51论文数
1.4K被引数
收录论文 19
发表时间
Technology-driven smart consumer experiences in tourism destinations
err2024-12-21
err0
PREAI
errDiaz, Estrella; Carranza, Rocio; Martin-Consuegra, David; Zhang, Junguang
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Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
err2023-02-17
err9
PREAI
errDiaz, Estrella; Esteban, Agueda; Koutra, Christina; Almeida, Sofia; Carranza, Rocio
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What influences consumers ? intention to purchase organic personal care products? The role of social reassurance
err2021-05-01
err52
errOAAI
errZollo, Lamberto; Carranza, Rocio; Faraoni, Monica; Diaz, Estrella; Martin-Consuegra, David
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PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
err2020-08-19
err30
PREAI
errCarranza, Rocio; Diaz, Estrella; Martin-Consuegra, David; Fernandez-Ferrin, Pilar
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Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
err2020-02-20
err32
PREAI
errFernandez-Ferrin, Pilar; Bande, Belen; Martin-Consuegra, David; Diaz, Estrella; Kastenholz, Elisabeth
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Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
err2019-12-01
err43
PREAI
errFernandez-Ferrin, Pilar; Bande, Belen; Mercedes Galan-Ladero, M.; Martin-Consuegra, David; Diaz, Estrella; Castro-Gonzalez, Sandra
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Determinants and outcomes of price premium and loyalty: A food case study
err2017-10-29
err21
PREAI
errGomez, Mar; Martin-Consuegra, David; Diaz, Estrella; Molina, Arturo
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Perceptions of service cannibalisation: The moderating effect of the type of travel agency
err2015-06-01
err18
PREAI
errDiaz, Estrella; Martin-Consuegra, David; Esteban, Agueda
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