Carlos Eduardo Lourenço - Publications, H-index & Citations

Carlos Eduardo Lourenço

Getulio Vargas Foundation

8H指数

52论文数

246被引数

收录论文 8

发表时间

The role of social comparison and self-enhancement on consumer-to-consumer helping behavior in online communities 社会比较和自我提升在在线社区消费者间利他行为中的作用

Journal of Business Research

IF9.8

2025-12-11

PREAI

Renata Monteiro Martins; Lucia S.G. Barros; Felipe Zambaldi; Mateus Canniatti Ponchio; Carlos Eduardo Lourenço

Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences (FEB, 10.1057/s41270-025-00381-y, 2025)同伴间互动和心境平和是否对Z世代客户体验产生影响？一项关于零售体验的调节中介分析（FEB, 10.1057/s41270-025-00381-y, 2025）

JOURNAL OF MARKETING ANALYTICS

IF3.5

2025-04-21

PREAI

Siqueira Junior, Jose Ribamar; Losada-Otalora, Mauricio; Pena-Garcia, Nathalie; Dakduk, Silvana; Lourenco, Carlos Eduardo

Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences

JOURNAL OF MARKETING ANALYTICS

IF3.5

2025-02-04

PREAI

Siqueira, Jose Ribamar; Losada, Mauricio Otalora; Pena-Garcia, Nathalie; Dakduk, Silvana; Lourenco, Carlos Eduardo

Consumer brand engagement concept and measurement: Toward a refined approach

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-09-01

PREAI

Lourenco, Carlos Eduardo; Hair, Joseph F., Jr.; Zambaldi, Felipe; Ponchio, Mateus Canniatti

We need to talk about infrequent high volume household food waste: A theory of planned behaviour perspective

SUSTAINABLE PRODUCTION AND CONSUMPTION

IF9.6

2022-09-01

PREAI

Lourenco, Carlos Eduardo; Porpino, Gustavo; Araujo, Cecilia Maria Lobo; Vieira, Luciana Marques; Matzembacher, Daniele Eckert

Psychological Barriers to Sustainable Dietary Patterns: Findings from Meat Intake Behaviour

SUSTAINABILITY

IF3.3

2022-02-15

OAAI

Lourenco, Carlos Eduardo; Nunes-Galbes, Nadine Marques; Borgheresi, Riccardo; Cezarino, Luciana Oranges; Martins, Flavio Pinheiro; Liboni, Lara Bartocci

Guest editorial

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-07-09

OAAI

Crittenden, Victoria; Sarstedt, Marko; Astrachan, Claudia; Hair, Joe; Lourenco, Carlos Eduardo

Soccer and Twitter: virtual brand community engagement practices

MARKETING INTELLIGENCE & PLANNING

IF5.4

2019-10-07

PREAI

Zanini, Marco Tulio; de Moraes, Fabio Carbone; Lima, Vitor; Migueles, Carmen; Lourenco, Carlos; Reis Irigaray, Helio Arthur

研究方向