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Silvia L. Martin

California State University System

10H指数
21论文数
1.2K被引数
收录论文 10
发表时间
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Emission-smart advertising: Balancing performance with CO2 emissions in digital advertising
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2024-12-01
err0
errOAAI
errEl Hana, Nadr; Kondrateva, Galina; Martin, Silvia
err分享
err收藏
When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement
errPSYCHOLOGY & MARKETING
IF9.1
err2023-10-18
err2
errOAAI
errSabri, Ouidade; El Hana, Nadr; Abidi, Zineb; Martin, Silvia
err分享
err收藏
Key Factors that Influence Consumer Preferences for Natural-Hyped Products
errPSYCHOLOGY & MARKETING
IF9.1
err2022-10-14
err4
errOAAI
errVelasco, Franklin; Cardenas, Marcelo; Cardenas, Juan J.; Martin, Silvia L.
err分享
err收藏
Employees' attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities员工对企业社会责任计划的态度: 企业节俭和多年性组织能力的影响
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err34
PREAI
errVelasco Vizcaino, Franklin; Martin, Silvia L.; Cardenas, Juan J.; Cardenas, Marcelo
err分享
err收藏
Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-02-01
err112
PREAI
errMartin, Silvia L.; Javalgi, Rajshekhar (Raj) G.; Ciravegna, Luciano
err分享
err收藏
Explaining performance determinants: A knowledge based view of international new ventures
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-08-01
err68
PREAI
errMartin, Silvia L.; Javalgi, Rajshekhar (Raj) G.
err分享
err收藏
Service advantage built on service capabilities: An empirical inquiry of international new ventures
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-07-01
err32
PREAI
errMartin, Silvia L.; Javalgi, Rajshekhar (Raj) G.; Ciravegna, Luciano
err分享
err收藏
Epistemological foundations of international entrepreneurship
errINTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL
IF3.9
err2018-04-27
err17
PREAI
errMartin, Silvia L.; Javalgi, Rajshekhar (Raj) G.
err分享
err收藏
Lobbying as a potent political marketing tool for firm performance: A closer look
errPSYCHOLOGY & MARKETING
IF9.1
err2018-04-24
err5
PREAI
errAnderson, Jeffrey E.; Martin, Silvia L.; Lee, Ruby P.
err分享
err收藏
Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures创业导向，营销能力和绩效: 竞争强度对拉丁美洲国际新创企业的调节作用
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-06-01
err253
PREAI
errMartin, Silvia L.; Javalgi, Rajshekhar (Raj) G.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Ruby P. Lee
H 指数: 28 · 论文数: 57
O
Ouidade Sabri
H 指数: 13 · 论文数: 76
F
Franklin Velasco
H 指数: 10 · 论文数: 38
G
Galina Kondrateva
H 指数: 8 · 论文数: 66
J
Jeffrey E. Anderson
H 指数: 7 · 论文数: 20
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