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T

Timo Mandler

tbs business school

13H指数
30论文数
807被引数
收录论文 10
发表时间
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The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption预售期消费者口碑的传染性：观察其他消费者对新产品期待如何影响采纳
errJournal of Product Innovation Management
IF8
err2025-04-10
err0
errOAAI
errTimo Mandler; Ann-Kristin Kupfer; Thorsten Hennig-Thurau; Ricarda Schauerte; Gerrit P. Cziehso
err分享
err收藏
Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance预发布消费者热议的动态：驱动市场表现的沟通、搜索和参与
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-02-15
err0
errOAAI
errSchreiner, Thomas F.; Mandler, Timo; van Heerde, Harald J.; Haiduk, Carolin
err分享
err收藏
This article is… Consumer reactions to unfinished teasers for digital content
errPSYCHOLOGY & MARKETING
IF9.1
err2024-08-07
err0
errOAAI
errMandler, Timo; Cziehso, Gerrit P.; Schaefers, Tobias; Kupfer, Ann-Kristin; Mafael, Alexander
err分享
err收藏
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-09-01
err5
PREAI
errMandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina Petra
err分享
err收藏
Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content
errECOLOGICAL ECONOMICS
IF6.3
err2021-09-01
err7
PREAI
errElgaaied-Gambier, Leila; Mandler, Timo
err分享
err收藏
Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-03-01
err53
errOAAI
errMandler, Timo; Sezen, Burcu; Chen, Jieke; Ozsomer, Aysegul
err分享
err收藏
Three decades of research on loyalty programs: A literature review and future research agenda忠诚度计划研究三十年: 文献综述与未来研究议程
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err117
PREAI
errChen, Yanyan; Mandler, Timo; Meyer-Waarden, Lars
err分享
err收藏
Can't help falling in love? How brand luxury generates positive consumer affect in social media
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-11-01
err46
PREAI
errMandler, Timo; Johnen, Marius; Grave, Jan-Frederik
err分享
err收藏
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2020-04-09
err80
PREAI
errMandler, Timo; Bartsch, Fabian; Han, C. Min
err分享
err收藏
Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2017-11-01
err30
PREAI
errMandler, Timo; Won, Sungbin; Kim, Kyungae
err分享
err收藏

研究方向

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合作学者
合作期刊
T
Thorsten Hennig‐Thurau
H 指数: 53 · 论文数: 212
H
Harald J. van Heerde
H 指数: 42 · 论文数: 139
T
Thomas Schreiner
H 指数: 35 · 论文数: 123
C
C. Min Han
H 指数: 19 · 论文数: 50
T
Tobias Schaefers
H 指数: 17 · 论文数: 69
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