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H

Helena Nobre

universidade de aveiro

16H指数
63论文数
844被引数
收录论文 6
发表时间
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Consumers' attitudes on downscale extensions of a luxury automotive brand
errEUROMED JOURNAL OF BUSINESS
IF3.9
err2024-01-18
err1
PREAI
errPedrosa, Gabriel; Nobre, Helena; Sousa, Ana
err分享
err收藏
Consumers' relationship with mass prestige brands and happiness消费者与大众品牌和幸福感的关系
errEUROPEAN MANAGEMENT REVIEW
IF2.8
err2022-08-21
err14
PREAI
errNobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, Justin
err分享
err收藏
A consumer culture theory perspective of the marketplace: An integrative review and agenda for research
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-03-15
err15
PREAI
errHungara, Ana; Nobre, Helena
err分享
err收藏
Cosmopolitan tourists: the resilient segment in the face of terrorism
errtourism management
IF6.9
err2020-01-01
err29
PREAI
errVereb, Vanda; Nobre, Helena; Farhangmehr, Minoo
err分享
err收藏
NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationshipsNewLux品牌关系量表: 捕捉大众消费奢侈品牌关系的范围
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-09-01
err35
PREAI
errNobre, Helena; Simoes, Claudia
err分享
err收藏
Gamification as a platform for brand co-creation experiences游戏化作为品牌共同创造体验的平台
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-05-29
err80
PREAI
errNobre, Helena; Ferreira, Andre
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Justin Paul
H 指数: 89 · 论文数: 295
C
Cláudia Simões
H 指数: 20 · 论文数: 91
M
Minas N. Kastanakis
H 指数: 18 · 论文数: 43
M
Minoo Farhangmehr
H 指数: 17 · 论文数: 82
A
Ana Sousa
H 指数: 11 · 论文数: 57
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