Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing MessagesJOURNAL OF MARKETING RESEARCHIF52021-09-0327PREAI
A short 8-item scale for measuring consumers' local-global identityINTERNATIONAL JOURNAL OF RESEARCH IN MARKETINGIF7.52012-03-01101PREAI