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A

Athanasios Poulis

university of west attica

11H指数
35论文数
531被引数
收录论文 9
发表时间
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AI-Enabled Green Brand Communication as a Sustainability Signalling Mechanism: The Role of Authenticity in Shaping Brand Perceptions and Purchase Intention人工智能赋能的绿色品牌传播作为可持续性信号机制：真实性在塑造品牌感知和购买意愿中的作用
errSustainability
IF3.3
err2026-09-09
err0
errOAAI
errAthanasios Poulis; Ioannis Rizomyliotis
err分享
err收藏
Prescribing trust: authenticity, personalization, and health literacy in pharmaceutical branding开处方式信任：制药品牌中的真实性、个性化和健康素养
errInternational Journal of Pharmaceutical and Healthcare Marketing
IF1.1
err2026-05-01
err0
PREAI
errPoulis, Athanasios; Rizomyliotis, Ioannis
err分享
err收藏
Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation
errSUSTAINABILITY
IF3.3
err2024-08-03
err2
errOAAI
errPoulis, Athanasios; Theodoridis, Prokopis; Chatzopoulou, Evi
err分享
err收藏
Influencing Green Purchase Intention through Eco Labels and User-Generated Content通过生态标签和用户生成内容影响绿色购买意愿
errSUSTAINABILITY
IF3.3
err2022-12-31
err24
errOAAI
errPanopoulos, Anastasios; Poulis, Athanasios; Theodoridis, Prokopis; Kalampakas, Antonios
err分享
err收藏
Sustaining brand loyalty: The moderating role of green consumption values维持品牌忠诚度: 绿色消费价值观的调节作用
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2021-04-15
err29
errOAAI
errRizomyliotis, Ioannis; Poulis, Athanasios; Konstantoulaki, Kleopatra; Giovanis, Apostolos
err分享
err收藏
Do firms still need to be social? Firm generated content in social media
errinformation technology
IF5.6
err2019-04-01
err61
errOAAI
errPoulis, Athanasios; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra
err分享
err收藏
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2018-09-24
err10
errOAAI
errRizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, Giovanis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis
err分享
err收藏
Revisiting innovation adoption theory through electronic public relations通过电子公共关系重新审视创新采用理论
errinformation technology
IF5.6
err2018-02-05
err4
errOAAI
errPanopoulos, Anastasios; Theodoridis, Prokopis; Poulis, Athanasios
err分享
err收藏
Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-08-15
err45
PREAI
errPoulis, Athanasios; Wisker, Zazli
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Apostolos Giovanis
H 指数: 20 · 论文数: 69
P
Prokopis K. Theodoridis
H 指数: 16 · 论文数: 54
I
Ioannis Rizomyliotis
H 指数: 14 · 论文数: 74
I
Ioannis Kostopoulos
H 指数: 13 · 论文数: 66
A
Anastasios Panopoulos
H 指数: 12 · 论文数: 41
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