Anna Tuchman - Publications, H-index & Citations

Anna Tuchman

Northwestern University

11H指数

29论文数

801被引数

收录论文 8

发表时间

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

the academy of marketing science

IF4.9

2024-09-30

PREAI

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley T.; Moakler, Robert

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

the academy of marketing science

IF4.9

2024-09-01

PREAI

Morozov, Ilya; Tuchman, Anna

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

the academy of marketing science

IF4.9

2023-07-18

PREAI

Moshary, Sarah; Tuchman, Anna; Vajravelu, Natasha

Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune

the academy of marketing science

IF4.9

2023-01-01

PREAI

Liaukonyte, Jura; Tuchman, Anna; Zhu, Xinrong

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

the academy of marketing science

IF4.9

2023-01-01

PREAI

Liaukonyt, Jura; Tuchman, Anna; Zhu, Xinrong

TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands

ECONOMETRICA

IF7.1

2021-01-01

OAAI

Shapiro, Bradley T.; Hitsch, Guenter J.; Tuchman, Anna E.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

JOURNAL OF MARKETING RESEARCH

IF5

2020-12-21

PREAI

Seiler, Stephan; Tuchman, Anna; Yao, Song

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

the academy of marketing science

IF4.9

2019-10-31

PREAI

Tuchman, Anna E.

研究方向