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H

Hong Cheng

california state university sacramento, ca, usa

23H指数
89论文数
3.2K被引数
收录论文 12
发表时间
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Can Authentic CEO Activism Motivate Employee Issue Advocacy? Investigating the Mediating Role of Elevation真实CEO行动主义能否激励员工议题倡导？探究提升感的调节作用
errInternational Journal of Business Communication
IF3.1
err2025-12-04
err0
PREAI
errYi Grace Ji; Cheng Hong; Jiacheng Huang
err分享
err收藏
The role of mortality salience in tourism marketing messages during a global health crisis
errhospitality tourism research
IF2.8
err2025-01-08
err0
PREAI
errDeng, Tao; Chu, Shu-Chuan; Stafford, Marla R.; Cheng, Hong
err分享
err收藏
When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism
errPUBLIC RELATIONS REVIEW
IF3.4
err2022-09-01
err13
PREAI
errHong, Cheng; Ji, Yi Grace
err分享
err收藏
Engaging Employees in CEO Activism: The Role of Transparent Leadership Communication in Making a Social Impact
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2022-04-06
err12
PREAI
errJi, Yi Grace; Hong, Cheng
err分享
err收藏
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-07-09
err41
PREAI
errTian, Shiyun; Tao, Weiting; Hong, Cheng; Tsai, Wan-Hsiu Sunny
err分享
err收藏
Effects of Uniqueness, News Valence, and Liking on Personalization of Company News
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2020-07-17
err4
PREAI
errLi, Cong; Hong, Cheng; Chen, Zifei Fay
err分享
err收藏
Echo chambers and social mediators in public advocacy issue networks
errPUBLIC RELATIONS REVIEW
IF3.4
err2020-03-01
err20
PREAI
errTsai, Wan-Hsiu Sunny; Tao, Weiting; Chuan, Ching-Hua; Hong, Cheng
err分享
err收藏
The Effect of Preference Stability and Extremity on Personalized Advertising
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2018-06-06
err7
PREAI
errLi, Cong; Liu, Jiangmeng; Hong, Cheng
err分享
err收藏
The Construction of Masculinity: A Cross-Cultural Analysis of Men's Lifestyle Magazine Advertisements
errSEX ROLES
IF3.4
err2013-06-21
err60
PREAI
errTan, Yue; Shaw, Ping; Cheng, Hong; Kim, Kwangmi Ko
err分享
err收藏
Development of gullies and sediment production in the black soil region of northeastern China
errGEOMORPHOLOGY
IF3.3
err2008-11-01
err139
PREAI
errWu, Yongqiu; Zheng, Qiuhong; Zhang, Yongguang; Liu, Baoyuan; Cheng, Hong; Wang, Yanzai
err分享
err收藏
Advertising and Hong Kong society
errJOURNAL OF COMMUNICATION
IF5.5
err2006-04-26
err0
PREAI
errCheng, H
err分享
err收藏
Toward an understanding of cultural values manifest in advertising: A content analysis of Chinese television commercials in 1990 and 1995
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err1997-12-01
err54
PREAI
errCheng, H
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
张
张永光 (Yongguang Zhang)
H 指数: 68 · 论文数: 337
S
Shu‐Chuan Chu
H 指数: 56 · 论文数: 520
B
Baoyuan Liu
H 指数: 48 · 论文数: 194
M
Marla Royne Stafford
H 指数: 43 · 论文数: 165
J
J. S. Huang
H 指数: 38 · 论文数: 150
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