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U

Umut Kubat

akdeniz university , ,

5H指数
21论文数
103被引数
收录论文 4
发表时间
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Understanding gen Z’s fast fashion consumption: the role of gender identity and consumer values
errJournal of Fashion Marketing and Management: An International Journal
IF0
err2025-06-26
err0
PREAI
errBurcu Kantarcıoğlu; Umut Kubat Dokumacı
err分享
err收藏
How streamer credibility affects viewers' willingness to pay for online games: a social identity perspective
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-12-09
err0
PREAI
errDokumaci, Umut Kubat
err分享
err收藏
Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-12-01
err22
PREAI
errKubat, Umut; Swaminathan, Vanitha
err分享
err收藏
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2015-04-15
err29
PREAI
errSwaminathan, Vanitha; Gurhan-Canli, Zeynep; Kubat, Umut; Hayran, Ceren
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
V
Vanitha Swaminathan
H 指数: 27 · 论文数: 70
Z
Zeynep Gürhan‐Canlı
H 指数: 25 · 论文数: 97
C
Ceren Hayran
H 指数: 9 · 论文数: 21
B
Burcu Kantarcıoğlu
H 指数: 1 · 论文数: 5
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