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Vanitha Swaminathan

Georgia Institute of Technology

27H指数
70论文数
5.4K被引数
收录论文 24
发表时间
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From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic从JM作为催化剂到JM作为社区：积极、大胆且务实
errJournal of Marketing
IF10.4
err2025-10-06
err0
PREAI
errCait Lamberton; Detelina Marinova; Shrihari Sridhar; Vanitha Swaminathan
err分享
err收藏
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
errJOURNAL OF MARKETING
IF10.4
err2023-09-19
err2
errOAAI
errSwaminathan, Vanitha; Lamberton, Cait; Sridhar, Shrihari; Marinova, Detelina
err分享
err收藏
JM: Promoting Catalysis in Marketing Scholarship
errJOURNAL OF MARKETING
IF10.4
err2022-10-10
err7
PREAI
errSridhar, Shrihari; Lamberton, Cait; Marinova, Detelina; Swaminathan, Vanitha
err分享
err收藏
Brand actions and financial consequences: a review of key findings and directions for future research (Apr, 10.1007/s11747-022-00866-7, 2022)
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-05-26
err0
errOAAI
errSwaminathan, Vanitha; Gupta, Sayan; Keller, Kevin Lane; Lehmann, Donald
err分享
err收藏
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-05-19
err11
errOAAI
errSwaminathan, Vanitha; Schwartz, H. Andrew; Menezes, Rowan; Hill, Shawndra
err分享
err收藏
Brand actions and financial consequences: a review of key findings and directions for future research品牌行动和财务后果: 关键发现和未来研究方向的回顾
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-04-30
err22
PREAI
errSwaminathan, Vanitha; Gupta, Sayan; Keller, Kevin Lane; Lehmann, Donald
err分享
err收藏
Consuming in a crisis: pandemic consumption across consumer segments and implications for brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-12-16
err5
PREAI
errBasu, Meheli; Swaminathan, Vanitha
err分享
err收藏
Self-construal drives preference for partner and servant brands
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-05-01
err15
PREAI
errHsieh, Meng-Hua; Li, Xingbo (Bo); Jain, Shailendra Pratap; Swaminathan, Vanitha
err分享
err收藏
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
errJOURNAL OF MARKETING
IF10.4
err2020-01-28
err246
errOAAI
errSwaminathan, Vanitha; Sorescu, Alina; Steenkamp, Jan-Benedict E. M.; O'Guinn, Thomas Clayton Gibson; Schmitt, Bernd
err分享
err收藏
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
errJOURNAL OF MARKETING
IF10.4
err2019-06-04
err378
errOAAI
errHughes, Christian; Swaminathan, Vanitha; Brooks, Gillian
err分享
err收藏
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
errJOURNAL OF MARKETING
IF10.4
err2019-02-26
err89
PREAI
errPaharia, Neeru; Swaminathan, Vanitha
err分享
err收藏
FEASIBILITY OF USING INTERNET-BASED SUPPORT GROUPS FOR ALCOHOL ABSTINENCE IN PATIENTS WITH ALCOHOL-RELATED CIRRHOSIS
errGASTROENTEROLOGY
IF25.1
err2017-04-01
err0
PREAI
errAjayi-Fox, Patricia; Swaminathan, Vanitha; Steel, Jennifer; Behari, Jaideep
err分享
err收藏
Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-12-01
err22
PREAI
errKubat, Umut; Swaminathan, Vanitha
err分享
err收藏
What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
errJOURNAL OF MARKETING
IF10.4
err2015-09-01
err58
PREAI
errThomaz, Felipe; Swaminathan, Vanitha
err分享
err收藏
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2015-04-15
err29
PREAI
errSwaminathan, Vanitha; Gurhan-Canli, Zeynep; Kubat, Umut; Hayran, Ceren
err分享
err收藏
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2013-12-01
err85
PREAI
errDommer, Sara Loughran; Swaminathan, Vanitha; Ahluwalia, Rohini
err分享
err收藏
How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2013-11-07
err46
PREAI
errSwaminathan, Vanitha; Groening, Christopher; Mittal, Vikas; Thomaz, Felipe
err分享
err收藏
Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2013-02-01
err164
PREAI
errDommer, Sara Loughran; Swaminathan, Vanitha
err分享
err收藏
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
errthe academy of marketing science
IF4.9
err2012-03-01
err125
errOAAI
errKopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; Sun, Baohong; Swaminathan, Vanitha
err分享
err收藏
Marketing Alliances, Firm Networks, and Firm Value Creation
errJOURNAL OF MARKETING
IF10.4
err2009-09-01
err334
errOAAI
errSwaminathan, Vanitha; Moorman, Christine
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
K
Kevin Lane Keller
H 指数: 70 · 论文数: 219
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
S
Scott A. Neslin
H 指数: 57 · 论文数: 179
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