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Gabriel Brătucu

Transilvania University of Brasov

14H指数
154论文数
715被引数
收录论文 26
发表时间
Why Do Consumers Who Prefer Physical Entertainment Behave Digitally? Understanding the Preference–Behavior Gap为什么偏好实体娱乐的消费者会进行数字化行为?理解偏好—行为差距
err2026-05-12
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errȘtefan Bulboacă; Eliza Ciobanu; Ioana Bianca Chițu; Gabriel Brătucu; Cristinel Petrisor Constantin; Radu Constantin Lixăndroiu
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From Emotion to Action: How Framed Sustainability Messages Trigger Physiological Reactions and Influence Consumer Choices
err2026-03-03
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errAlina Simona Tecău; Cătălin Ioan Maican; Eliza Ciobanu; Camelia Schiopu; Silvia Sumedrea; Ioana Bianca Chițu; Radu Constantin Lixăndroiu; Gabriel Brătucu
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Work Engagement and Performance of Romanian School Teachers During the COVID-19 Pandemic: The Impact of Sociodemographic and Contextual Factors
err2024-11-18
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errComan, Ecaterina; Stoicov, Ionela; Tiru, Laurentiu Gabriel; Bratucu, Gabriel; Ciobanu, Eliza; Nechita, Florin; Bucs, Lorant; Coman, Claudiu
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Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers-Insights from Quantitative Research评估罗马尼亚消费者对影响者营销的影响和感知-定量研究的见解
err2024-10-25
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errSzakal, Anita Cornelia; Bratucu, Gabriel; Ciobanu, Eliza; Chitu, Ioana Bianca; Mocanu, Ana Alexandra; Balasescu, Marius; Ialomitianu, Gheorghe
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Exploring Influencing Marketing-Consumer Insights and Creators' Perspectives
err2024-02-23
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errSzakal, Anita Cornelia; Bratucu, Gabriel; Ciobanu, Eliza; Chitu, Ioana Bianca; Mocanu, Ana Alexandra; Ialomitianu, Gheorghe
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The Dilemma of the European Integration Principle-Ensuring Energy Independence of the European Union欧洲一体化原则的困境 -- 确保欧盟能源独立
err2023-11-02
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errLitra, Adriana Veronica; Nichifor, Eliza; Chitu, Ioana Bianca; Zamfirache, Alexandra; Bratucu, Gabriel
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Factors Influencing the Behavioural Intention to Use AI-Generated Images in Business: A UTAUT2 Perspective With Moderators
err2023-09-08
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errMaican, Catalin Ioan; Sumedrea, Silvia; Tecau, Alina; Nichifor, Eliza; Chitu, Ioana Bianca; Lixandroiu, Radu; Bratucu, Gabriel
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Examining the Disruptive Potential of Generation Z Tourists on the Travel Industry in the Digital Age
err2023-05-29
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errVancia, Alina Petronela Pricope; Baltescu, Codruta Adina; Bratucu, Gabriel; Tecau, Alina Simona; Chitu, Ioana Bianca; Duguleana, Liliana
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Getting users out of the loop: Key factors to surpass the messy middle point
err2023-05-01
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PREAI
errNichifor, Eliza; Bratucu, Gabriel; Chitu, Ioana Bianca; Tierean, Ovidiu Mircea; Litra, Adriana Veronica; Zamfirache, Alexandra; Vuta, Daniela Roxana
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Sustainable Digital Communication in Higher Education-A Checklist for Page Loading Speed Optimisation
err2022-08-16
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errSumedrea, Silvia; Maican, Catalin Ioan; Chitu, Ioana Bianca; Nichifor, Eliza; Tecau, Alina Simona; Lixandroiu, Radu Constantin; Bratucu, Gabriel
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Building Long-Term Business Sustainability: The Influence of Experiential Marketing on Sales Representatives' Loyalty to Multi-Level Marketing Systems
err2022-08-03
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errPurcaru, Ioana-Madalina; Urdea, Ana-Maria; Constantin, Cristinel Petrisor; Bratucu, Gabriel
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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
err2021-09-11
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errNichifor, Eliza; Lixandroiu, Radu Constantin; Chitu, Ioana Bianca; Bratucu, Gabriel; Sumedrea, Silvia; Maican, Catalin Ioan; Tecau, Alina Simona
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How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey's Touchpoints Optimisation
err2021-06-17
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errNichifor, Eliza; Lixandroiu, Radu Constantin; Sumedrea, Silvia; Chitu, Ioana Bianca; Bratucu, Gabriel
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IoT Technologies as Instruments for SMEs' Innovation and Sustainable Growth
err2021-06-03
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errSuciu (Voda), Andreea-Diana; Tudor, Andra Ioana Maria; Chitu, Ioana Bianca; Dovleac, Lavinia; Bratucu, Gabriel
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The Impact of New Technologies on Individuals' Health Perceptions in the European Union
err2020-12-11
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errBratucu, Gabriel; Tudor, Andra Ioana Maria; Dovleac, Lavinia; Sumedrea, Silvia; Chitu, Ioana Bianca; Trifan, Adrian
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