Luis Matosas-López - Publications, H-index & Citations

Luis Matosas-López

Rey Juan Carlos University

9H指数

85论文数

336被引数

收录论文 7

发表时间

The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach 聊天机器人的人性化程度和品牌联想对消费者购买意向的影响：一项实验研究方法

Electronic Commerce Research

IF4.7

2025-11-07

PREAI

Luis Matosas-López

The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI 基于人工智能的新型语音辅助服务中品牌可信度和品牌忠诚度对顾客满意度和持续使用意愿的影响

JOURNAL OF MARKETING ANALYTICS

IF3.5

2024-01-09

PREAI

Matosas-Lopez, Luis

How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2021-11-23

OAAI

Matosas-Lopez, Luis; Romero-Ania, Alberto

Factors Increasing Consumer Engagement of Branded Content in Instagram

IEEE ACCESS

IF3.6

2021-01-01

OAAI

Cuevas-Molano, Elena; Matosas-Lopez, Luis; Bernal-Bravo, Cesar

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?

INTERACTIVE LEARNING ENVIRONMENTS

IF5.3

2020-10-14

OAAI

Gomez-Garcia, Melchor; Soto-Varela, Roberto; Boumadan, Moussa; Matosas-Lopez, Luis

Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument

SUSTAINABILITY

IF3.3

2020-04-25

OAAI

Gomez-Garcia, Melchor; Matosas-Lopez, Luis; Ruiz-Palmero, Julio

Quality Control Systems in Higher Education Supported by the Use of Mobile Messaging Services

SUSTAINABILITY

IF3.3

2019-10-31

OAAI

Matosas-Lopez, Luis; Bernal-Bravo, Cesar; Romero-Ania, Alberto; Palomero-Ilardia, Irene

研究方向