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Z

Zheyin Gu

University of Connecticut

10H指数
27论文数
444被引数
收录论文 11
发表时间
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The Joy of Shopping: Thrill of the Treasure Hunt购物的乐趣：寻宝的刺激
errManagement Science
IF4.9
err2026-05-01
err0
PREAI
errGu, Jane; Nistor, Cristina; Selove, Matthew
err分享
err收藏
Selling Professional Products with Consumer Uncertainty in Expertise Advancement在专业知识提升背景下销售专业产品时的消费者不确定性
errM&SOM-Manufacturing & Service Operations Management
IF4.2
err2026-01-01
err1
PREAI
errGu, Zheyin (rane); Wang, Pingfan; Chen, Rachel R.
err分享
err收藏
Using consumption emotional features to predict web-show viewership利用消费情感特征预测网络剧观众收视率
errJournal of the Academy of Marketing Science
IF10.1
err2025-04-30
err0
PREAI
errZheyin Jane Gu; Han Yue; Weining Bao; Hongfu Liu
err分享
err收藏
Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2024-12-01
err1
PREAI
errGu, Zheyin (Jane); Zhao, Xuying
err分享
err收藏
A Model of Shoppertainment Live Streaming《购物娱乐直播的模型》
errMANAGEMENT SCIENCE
IF4.9
err2024-11-21
err2
PREAI
errGu, Zheyin (Jane); Zhao, Xuying; Wu, D. J.
err分享
err收藏
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment
errthe academy of marketing science
IF4.9
err2024-01-01
err2
PREAI
errShulman, Jeffrey D.; Gu, Zheyin (Jane)
err分享
err收藏
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2023-06-01
err6
PREAI
errGu, Zheyin (Jane); Li, Xinxin
err分享
err收藏
Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-02
err22
PREAI
errGu, Zheyin (Jane); Yang, Sha
err分享
err收藏
CONSUMER PSEUDO-SHOWROOMING AND OMNI-CHANNEL PLACEMENT STRATEGIES
errMIS QUARTERLY
IF6
err2017-02-01
err94
PREAI
errGu, Zheyin (Jane); Tayi, Giri Kumar
err分享
err收藏
Investigating Firm Strategies on Offering Consumer-Customizable Products
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2015-06-01
err21
PREAI
errGu, Zheyin (Jane); Tayi, Giri K.
err分享
err收藏
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
errthe academy of marketing science
IF4.9
err2013-07-01
err43
PREAI
errGu, Zheyin (Jane); Liu, Yunchuan
err分享
err收藏

研究方向

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合作学者
合作期刊
H
Hongfu Liu
H 指数: 35 · 论文数: 180
R
Rachel R. Chen
H 指数: 34 · 论文数: 74
S
Sha Yang
H 指数: 29 · 论文数: 146
G
Giri Kumar Tayi
H 指数: 28 · 论文数: 116
D
D. J. Wu
H 指数: 19 · 论文数: 47
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