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Kapil R. Tuli

Singapore Management University

15H指数
38论文数
3.0K被引数
收录论文 16
发表时间
Collaborating on Research Transparency研究透明度合作
err2026-10-10
err0
PREAI
errRebecca Hamilton; Brett R. Gordon; Raghuram Iyengar; Kapil Tuli; Karen Page Winterich; Francesco Zanibellato
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Securing a Calibrated Marketing Budget确保校准的营销预算
err2026-02-27
err0
PREAI
errJunqiu Jiang; Kapil R. Tuli; Nirmalya Kumar
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The future of private-label markets: A global convergence approach
err2023-03-01
err15
errOAAI
errGielens, Katrijn; Dekimpe, Marnik G.; Mukherjee, Anirban; Tuli, Kapil
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Does Disclosure of Advertising Spending Help Investors and Analysts?
err2023-01-05
err7
errOAAI
errMoon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban
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Marketing Agility: The Concept, Antecedents, and a Research Agenda
err2020-09-14
err120
errOAAI
errKalaignanam, Kartik; Tuli, Kapil R.; Kushwaha, Tarun; Lee, Leonard; Gal, David
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Customer Satisfaction and Its Impact on the Future Costs of Selling
err2020-05-15
err63
errOAAI
errLim, Leon Gim; Tuli, Kapil R.; Grewal, Rajdeep
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A Theories-in-Use Approach to Building Marketing Theory构建营销理论的理论方法
err2019-11-14
err241
errOAAI
errZeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay K.; Tuli, Kapil R.; Ulaga, Wolfgang; Zaltman, Gerald
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Investors' evaluations of price-increase preannouncements
err2018-09-01
err19
errOAAI
errLim, Leon Gim; Tuli, Kapil R.; Dekimpe, Marnik G.
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On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth
err2012-12-01
err34
errOAAI
errTuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G.
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The Impact of Brand Quality on Shareholder Wealth
err2011-09-01
err123
errOAAI
errBharadwaj, Sundar G.; Tuli, Kapil R.; Bonfrer, Andre
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Rethinking customer solutions: From product bundles to relational processes
err2007-07-01
err908
errOAAI
errTuli, Kapil R.; Kohli, Ajay K.; Bharadwaj, Sundar G.
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