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R

Raghuram Iyengar

university of pennsylvania

24H指数
67论文数
3.1K被引数
收录论文 18
发表时间
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Mega or Micro? Influencer Selection Using Follower Elasticity
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-12-17
err20
PREAI
errTian, Zijun; Dew, Ryan; Iyengar, Raghuram
err分享
err收藏
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights
errthe academy of marketing science
IF4.9
err2022-07-01
err3
PREAI
errKim, Mingyung; Bradlow, Eric T.; Iyengar, Raghuram
err分享
err收藏
The Impact of Subscription Programs on Customer Purchases
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-04-28
err35
errOAAI
errIyengar, Raghuram; Park, Young-Hoon; Yu, Qi
err分享
err收藏
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
errJOURNAL OF MARKETING
IF10.4
err2020-11-04
err115
errOAAI
errCui, Tony Haitao; Ghose, Anindya; Halaburda, Hanna; Iyengar, Raghuram; Pauwels, Koen; Sriram, S.; Tucker, Catherine; Venkataraman, Sriraman
err分享
err收藏
A Flexible Demand Model for Complements Using Household Production Theory
errthe academy of marketing science
IF4.9
err2020-07-01
err3
PREAI
errStourm, Ludovic; Iyengar, Raghuram; Bradlow, Eric T.
err分享
err收藏
A conjoint approach to multipart pricing
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-10
err69
PREAI
errIyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev
err分享
err收藏
Network Overlap and Content Sharing on Social Media Platforms
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-08-01
err74
PREAI
errPeng, Jing; Agarwal, Ashish; Hosanagar, Kartik; Iyengar, Raghuram
err分享
err收藏
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis-A Sparse Learning Approach
errthe academy of marketing science
IF4.9
err2017-01-01
err12
errOAAI
errChen, Yupeng; Iyengar, Raghuram; Iyengar, Garud
err分享
err收藏
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-02-01
err83
PREAI
errAscarza, Eva; Iyengar, Raghuram; Schleicher, Martin
err分享
err收藏
Social Contagion in New Product Trial and Repeat
errthe academy of marketing science
IF4.9
err2015-05-01
err114
PREAI
errIyengar, Raghuram; Van den Bulte, Christophe; Lee, Jae Young
err分享
err收藏
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
errthe academy of marketing science
IF4.9
err2015-01-01
err15
errOAAI
errGopalakrishnan, Arun; Iyengar, Raghuram; Meyer, Robert J.
err分享
err收藏
Communication Channels and Word of Mouth: How the Medium Shapes the Message
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2013-10-01
err288
PREAI
errBerger, Jonah; Iyengar, Raghuram
err分享
err收藏
A Conjoint Model of Quantity Discounts
errthe academy of marketing science
IF4.9
err2012-03-01
err22
PREAI
errIyengar, Raghuram; Jedidi, Kamel
err分享
err收藏
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
errthe academy of marketing science
IF4.9
err2011-09-01
err49
PREAI
errIyengar, Raghuram; Jedidi, Kamel; Essegaier, Skander; Danaher, Peter J.
err分享
err收藏
Further Reflections on Studying Social Influence in New Product Diffusion Rejoinder对新产品扩散重组中社会影响研究的再思考
errthe academy of marketing science
IF4.9
err2011-03-01
err44
PREAI
errIyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.
err分享
err收藏
Opinion Leadership and Social Contagion in New Product Diffusion新产品扩散中的意见领导与社会传染
errthe academy of marketing science
IF4.9
err2011-03-01
err627
PREAI
errIyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.
err分享
err收藏
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
errthe academy of marketing science
IF4.9
err2011-03-01
err32
PREAI
errVan den Bulte, Christophe; Iyengar, Raghuram
err分享
err收藏
A model of consumer learning for service quality and usage
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-11-01
err122
PREAI
errIyengar, Raghuram; Ansari, Asim; Gupta, Sunil
err分享
err收藏

研究方向

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合作学者
合作期刊
T
Thomas W. Valente
H 指数: 67 · 论文数: 340
A
Anindya Ghose
H 指数: 55 · 论文数: 243
E
Eric T. Bradlow
H 指数: 53 · 论文数: 231
C
Catherine E. Tucker
H 指数: 48 · 论文数: 245
K
Koen Pauwels
H 指数: 47 · 论文数: 216
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