.png){kind=icon}
返回
Downstream horizontal integration and multiunit dealership
.png){kind=icon}
PRE
AI
DOI：10.1111/itor.12048.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
In this paper, a game theoretical model featuring a manufacturer and two dealers has been proposed to investigate the belief that horizontal integration in an established network and granting of regional multiunit dealership in a growing network improve the manufacturer's profit. Some of the main results are as follows: (1) the manufacturer and dealers are mutually better off when integration and multiunit dealership lead to an increase in consumer demand through higher prices and better investments in services and national advertising, (2) downstream integration and multiunit dealership harm the manufacturer's profit when the integrated dealer aims to free-ride the manufacturer's brand or local service has no impact on consumer demand, (3) under certain conditions, both the manufacturer and dealers prefer downstream competition to integration regardless of whether it increases or reduces retail prices. Finally, mechanisms to implement horizontally integrated strategies in an established dealer network made of multiple single-unit dealers such as the use of resale price maintenance (RPM), exclusive territory agreement, and dealer cuts are discussed.
Keyword:
channel coordination
horizontal integration
intranetwork competition
multiunit dealership
RPM
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
2.9
论文数:
1.8K
被引数:
3.7K
机构
引用论文
.png){kind=icon}
Early identification of infectious complications in lung transplant recipients using procalcitonin
PREAI
分享收藏Protecting relational assets: a pre and post field study of a horizontal business combination保护关系型资产: 横向业务组合的前后实地研究
PREAI
分享收藏
查看更多内容