Simon Pierre Sigué - Publications, H-index & Citations

Simon Pierre Sigué

athabasca university

19H指数

73论文数

1.3K被引数

收录论文 26

发表时间

Non-deceptive counterfeiting with brand dilution and network externalities: Beyond conventional beliefs 非欺骗性假冒与品牌稀释及网络外部性：超越传统观念

Journal of Business Research

IF9.8

2026-09-03

OAAI

Salma Karray; Guiomar Martín-Herrán; Simon P. Sigué

Is multichannel retail marketing integration a panacea?多渠道零售营销整合是万能药吗？

Journal of the Operational Research Society

IF2.7

2024-11-24

PREAI

Guiomar Martín-Herrán; Simon-Pierre Sigué

The role of advertising in the choice between reselling and agency selling 广告在转售和代理销售之间的选择中的作用

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH

IF2.9

2023-07-04

PREAI

Sigue, Simon; Gromova, Ekaterina

An integrative framework of cooperative advertising with reference price effects 具有参考价格效应的合作广告整合框架

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-01-01

OAAI

Martin-Herran, Guiomar; Sigue, Simon Pierre

Managing advertising investments in marketing channels*管理营销渠道中的广告投资 *

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-03-01

OAAI

Karray, Salma; Martin-Herran, Guiomar; Sigue, Simon Pierre

Demand-Enhancing Services for Tangible Products in a Distribution System With Online and Off-Line Channels

JOURNAL OF SERVICE RESEARCH

IF8.6

2021-06-21

OAAI

Martin-Herran, Guiomar; Sigue, Simon Pierre

Multichannel retailing and price competition

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH

IF2.9

2020-06-01

OAAI

Karray, Salma; Sigue, Simon Pierre

Manufacturer defensive and offensive advertising in competing distribution channels

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH

IF2.9

2019-07-04

OAAI

Martin-Herran, Guiomar; Sigue, Simon P.

Offensive and Defensive Marketing in Spatial Competition

JOURNAL OF SERVICE RESEARCH

IF8.6

2018-12-25

OAAI

Martin-Herran, Guiomar; Sigue, Simon Pierre

Offline retailers expanding online to compete with manufacturers: Strategies and channel power

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2018-05-01

PREAI

Karray, Salma; Sigue, Simon Pierre

Informational and/or transactional websites: Strategic choices in a distribution channel

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2018-01-01

OAAI

Karray, Salma; Sigue, Simon Pierre

Joint advertising of complementary products sold through an independent retailer

INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH

IF7.3

2017-11-09

PREAI

Karray, Salma; Sigue, Simon Pierre

Cooperative advertising programs: are accrual constraints necessary?

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH

IF2.9

2017-06-12

OAAI

Chatterjee, Punya; Karray, Salma; Sigue, Simon Pierre

Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS

IF10

2017-02-01

OAAI

Karray, Salma; Martin-Herran, Guiomar; Sigue, Simon-Pierre

Should companies jointly promote their complementary products when they compete in other product categories?

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2016-12-01

PREAI

Karray, Salma; Sigue, Simon P.

A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally

OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE

IF7.2

2015-07-01

PREAI

Karray, Salma; Sigue, Simon Pierre

Trade deals and/or on-package coupons 贸易交易和/或包装优惠券

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2015-03-01

OAAI

Martin-Herran, Guiomar; Sigue, Simon-Pierre

Downstream horizontal integration and multiunit dealership

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH

IF2.9

2013-10-28

PREAI

Martin-Herran, Guiomar; Sigue, Simon Pierre; Zaccour, Georges

Offensive versus defensive marketing: What is the optimal spending allocation?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2012-06-01

PREAI

Martin-Herran, Guiomar; McQuitty, Shaun; Sigue, Simon Pierre

Strategic interactions in traditional franchise systems: Are franchisors always better off?

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2011-09-01

PREAI

Martin-Herran, Guiomar; Sigue, Simon Pierre; Zaccour, Georges

研究方向