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Growing sentimental value through object usage

delete2026-09-29
delete0
PRE
AI
D
Daniel M. Grossman *
R
Ryan Rahinel
J
John Lancaster
DOI：10.1002/jcpy.70042delete
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摘要

摘要

En 中文
消费者通常通过储存的方式保护具有情感价值的物品，这阻止了它们被使用。通过五项研究，我们表明使用具有情感价值的物品会增加其情感价值。过程证据表明其中一个原因：反复使用具有情感价值的物品使该物品所持有的关联（即其情感价值的来源）更频繁地凸显出来。这导致人们认为这种关联更紧密地整合到他们的自我概念中，从而循环增强该物品的情感价值。最后，我们讨论了这些发现对文献的贡献，为营销人员和消费者提供建议，并阐述了未来研究的方向。
Keyword:
product usage
self-concept
sentimental value
sentimentally valuable possessions

期刊

Journal of Consumer Psychology 封面图
Journal of Consumer Psychology
IF:
6.1
论文数:
1.3K
被引数:
8.5K

机构

U
university of missouri-st. louis
学者数:
6
论文数: 6
被引数: 0
U
University of Oregon
学者数:
136
论文数: 81
被引数: 0
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