.png){kind=icon}
返回
Models for heterogeneous variable selection
.png){kind=icon}
OA
AI
DOI：10.1509/jmkr.43.3.420.png)
.png){kind=icon}
.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Preference heterogeneity is a major research stream in marketing aimed at quantifying and understanding the diversity of demand for product attributes and attribute levels. In experimental settings, in which consumers are presented with simple descriptions of product offerings, continuous distributions of heterogeneity, such as the multivariate normal, provide a useful representation of preference. However, in more complex cases in which respondents have value for only a few of the benefits associated with an offering or cognitive constraints that result in selective attention to a subset of the information available, continuous distributions of heterogeneity do not reflect the possibility that a subset of the variables has nonzero effect sizes for different respondents. Identifying Which attributes are used in a brand choice decision is closely related to the statistical procedure of variable selection. This article extends variable selection methods to accommodate heterogeneity across consumers and data contexts, conditions frequently encountered in marketing studies. The authors apply the methods to a discrete-choice conjoint study in which data are collected in both full-profile and partial-profile formats.
Keyword:
REGRESSION MODELS
COMPUTATION
SITUATION
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
J
IF:
5
论文数:
2.6K
被引数:
2.9W
机构
暂无机构信息
引用论文
Catalytic etherification of hydroxyl compounds to methyl ethers with 1,2-dimethoxyethane用1，2-二甲氧基乙烷将羟基化合物催化醚化为甲基醚.png)
RSC Advances
RSC AdvancesIF0
PREAI
分享收藏Prior elicitation, variable selection and Bayesian computation for logistic regression models逻辑回归模型的先验启发、变量选择和贝叶斯计算OAAI
OAAI分享收藏Buckling of thick orthotropic cylindrical shells under combined external pressure and axial compressionAIAA Journal
AIAA JournalIF0
PREAI
分享收藏Associations between White Matter Hyperintensities and β Amyloid on Integrity of Projection, Association, and Limbic Fiber Tracts Measured with Diffusion Tensor MRIPLoS ONEOAAI
PLoS ONEIF0
OAAI分享收藏
查看更多内容