Timothy J. Gilbride - Publications, H-index & Citations

Timothy J. Gilbride

University of Notre Dame

13H指数

29论文数

1.0K被引数

收录论文 8

发表时间

The right metrics for marketing-mix decisions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-03-01

OAAI

Mintz, Ofer; Gilbride, Timothy J.; Lenk, Peter; Currim, Imran S.

A Model for Inferring Market Preferences from Online Retail Product Information Matrices

JOURNAL OF RETAILING

IF10.2

2016-12-01

OAAI

Gilbride, Timothy J.; Currim, Imran S.; Mintz, Ofer; Siddarth, S.

The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior

JOURNAL OF MARKETING

IF10.4

2015-05-01

PREAI

Gilbride, Timothy J.; Inman, J. Jeffrey; Stilley, Karen Melville

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

the academy of marketing science

IF4.9

2011-07-01

PREAI

Otter, Thomas; Gilbride, Timothy J.; Allenby, Greg M.

Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions

JOURNAL OF MARKETING

IF10.4

2010-05-01

OAAI

Raju, Sekar; Rajagopal, Priyali; Gilbride, Timothy J.

Estimating heterogeneous EBA and economic screening rule choice models

the academy of marketing science

IF4.9

2006-09-01

PREAI

Gilbride, Timothy J.; Allenby, Greg M.

Models for heterogeneous variable selection

JOURNAL OF MARKETING RESEARCH

IF5

2006-08-01

OAAI

Gilbride, Timothy J.; Allenby, Greg M.; Brazell, Jeff D.

A choice model with conjunctive, disjunctive, and compensatory screening rules

the academy of marketing science

IF4.9

2004-08-01

335

PREAI

Gilbride, TJ; Allenby, GM

研究方向