.png){kind=icon}
返回
Places as authentic consumption contexts
.png){kind=icon}
PRE
AI
DOI：10.1002/mar.21113.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Consumers build social capital through purposeful consumer-place interactions. Airbnb claims that consumers want to experience a place like [they] live there. Previous research concentrates primarily on authenticity of objects, brands, and people, with limited development of place authenticity as a concept. But place authenticity represents an increasingly important marketing concept as consumers today, particularly millennials (Schulz, P. (2015, August 8). Not just millennials: Consumers want experiences, not things. Adage. Retrieved from ), value experience over stuff. Authenticity provides an important place characteristic that if perceived, potentially unlocks a truly valuable consumer experience. Consequently, the research presented here develops an auxiliary theory of place authenticity (PA). The theory proposes a second-order factor indicated by three coordinate subdimensions. Phase I of the research consists of five studies that develop PA, explore its dimensionality, and confirm the PA scale's construct validity. Phase II of the research involves a sixth study, which examines a set of hypotheses that begin to establish PA's nomological net. The results shed light on the psychology by which consumers extract value from experience and into ways marketing efforts can build effective place-value propositions.
Keyword:
authenticity
consumer behavior
experiential consumption
psychometrics
tourism
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
9.1
论文数:
2.4K
被引数:
1.3W
机构
引用论文
Dissociation of clathrin coats coupled to the hydrolysis of ATP: role of an uncoating ATPase.网格蛋白包被的解离与ATP的水解有关: 未包被ATP酶的作用。
OAAI
OAAI分享收藏Conceptualization and measurement of ethnic identity: Current status and future directions族群认同的概念化与测量: 现状与未来走向
PREAI
分享收藏Consumer perceived value: The development of a multiple item scale消费者感知价值: 多项目量表的开发.png)
JOURNAL OF RETAILING
JOURNAL OF RETAILINGIF10.2
PREAI
分享收藏Temperature- and pH-responsive poly(N-isopropylacrylamide-co-methacrylic acid) microgels as a carrier for controlled protein adsorption and releaseSoft Matter
Soft MatterIF0
PREAI
分享收藏
查看更多内容