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G

George F. Watson

University of Washington

10H-index
35Paper Count
1.8KCitation Count
Published Papers 5
Publication Date
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Dynamic Relationship Marketing
err2016-09-01
err227
errOAAI
errZhang, Jonathan Z.; Watson, George F.; Palmatier, Robert W.; Dant, Rajiv P.
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The Evolution of Marketing Channels: Trends and Research Directions
err2015-12-01
err111
PREAI
errWatson, George F.; Worm, Stefan; Palmatier, Robert W.; Ganesan, Shankar
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Building, measuring, and profiting from customer loyalty
err2015-04-29
err253
PREAI
errWatson, George F.; Beck, Joshua T.; Henderson, Conor M.; Palmatier, Robert W.
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