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E

Eric Yorkston

University of Kentucky

10H-index
28Paper Count
1.1KCitation Count
Published Papers 6
Publication Date
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errJOURNAL OF MARKETING
IF10.4
err2019-09-19
err59
PREAI
errSunder, Sarang; Kim, Kihyun Hannah; Yorkston, Eric A.
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errJOURNAL OF MARKETING RESEARCH
IF5
err2013-10-01
err23
PREAI
errGhoshal, Tanuka; Yorkston, Eric; Nunes, Joseph C.; Boatwright, Peter
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errJOURNAL OF ADVERTISING
IF7
err2012-04-01
err46
PREAI
errMorales, Andrea C.; Scott, Maura L.; Yorkston, Eric A.
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errSave
errJOURNAL OF MARKETING
IF10.4
err2010-01-01
err166
errOAAI
errYorkston, Eric A.; Nunes, Joseph C.; Matta, Shashi
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errJOURNAL OF RETAILING
IF10.2
err2008-04-01
err74
PREAI
errNaylor, Gillian; Kleiser, Susan Bardi; Baker, Julie; Yorkston, Eric
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errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2004-06-01
err282
errOAAI
errYorkston, E; Menon, G
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
G
Geeta Menon
H-index: 43 · Papers: 242
M
Maura L. Scott
H-index: 28 · Papers: 99
A
Andrea C. Morales
H-index: 26 · Papers: 110
P
Peter Boatwright
H-index: 24 · Papers: 78
J
Joseph C. Nunes
H-index: 24 · Papers: 77
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