Iris W. Hung - Publications, H-index & Citations

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Iris W. Hung

The Chinese University of Hong Kong, Shenzhen

11H-index

46Paper Count

557Citation Count

Published Papers 16

Publication Date

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2025-12-01

OAAI

Wei, Chuang; Liu, Maggie Wenjing; Hung, Iris

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SCIENTIFIC REPORTS

IF3.9

2025-04-14

OAAI

Hung, Iris W.; Yiu, Yuho; Wu, Sihan; Liu, Dan; Wang, Liman; Han, Xiao

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SCIENTIFIC REPORTS

IF3.9

2025-01-29

OAAI

Hung, Iris W.; Yiu, Yuho; Wu, Sihan; Liu, Dan; Wang, Liman; Han, Xiao

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-12-01

PREAI

Kannan, P. K.; Hung, Iris W.; Reinartz, Werner J.

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JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY

IF6.7

2021-02-01

PREAI

Yang, Zheshuai; Hung, Iris W.

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2019-03-01

OAAI

Kannan, P. K.; Hung, Iris; Reinartz, Werner; Stephen, Andrew

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JOURNAL OF MARKETING RESEARCH

IF5

2018-10-10

OAAI

Pham, Michel Tuan; Hung, Iris W.; Gorn, Gerald J.

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JOURNAL OF MARKETING RESEARCH

IF5

2018-08-01

OAAI

Chang, Hannah H.; Hung, Iris W.

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PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN

IF2.9

2013-12-05

PREAI

Hung, Iris W.; Wyer, Robert S., Jr.

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JOURNAL OF CONSUMER RESEARCH

IF6.4

2011-07-08

PREAI

Hung, Iris W.; Mukhopadhyay, Anirban

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JOURNAL OF CONSUMER RESEARCH

IF6.4

2011-04-01

PREAI

Hung, Iris W.; Labroo, Aparna A.

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JOURNAL OF MARKETING RESEARCH

IF5

2011-04-01

PREAI

Hung, Iris W.; Wyer, Robert S., Jr.

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JOURNAL OF MARKETING RESEARCH

IF5

2009-06-01

PREAI

Hung, Iris W.; Wyer, Robert S., Jr.

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JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-10-25

143

PREAI

Wyer, Robert S., Jr.; Hung, Iris W.; Jiang, Yuwei

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JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-10-10

PREAI

Wyer, Robert S., Jr.; Jiang, Yuwei; Hung, Ins W.

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JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-06-03

PREAI

Hung, Iris W.; Wyer, Robert S., Jr.

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Research Directions