Usman Ahmad Qadri - Publications, H-index & Citations

Usman Ahmad Qadri

universiti sultan zainal abidin

8H指数

21论文数

161被引数

收录论文 8

发表时间

When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising AI个性化何时以及如何驱动可持续购买：相关性、隐私和透明度在环保广告中的作用

Journal of Retailing and Consumer Services

IF13.1

2025-10-31

PREAI

Usman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa; Muhammad Waqas

They Made It Just for Me! How AI Transparency and Influencer Well-Being Shape Consumer Responses to AI-Driven Content "他们为我量身定制！人工智能透明度和网红福祉如何塑造消费者对人工智能驱动内容的反应"

Psychology & Marketing

IF9.1

2025-10-28

PREAI

Usman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa

Female entrepreneurship in restrictive environments: a conditional model based on conservation of resources theory 在限制性环境中的女性创业：基于资源保存理论的条件模型

International Journal of Gender and Entrepreneurship

IF3.4

2025-10-10

PREAI

Alsadig Mohamed Ahmed Moustafa; Usman Ahmad Qadri; Mazuri Binti Abd Ghani

When Consumer Autonomy is Compromised: Adopting a Dual-Type View to Understand AI-Driven Marketing and Its Impact on Young Consumers’ Ethical Behavior 当消费者自主性受损时：采用双类型视角理解AI驱动的营销及其对年轻消费者伦理行为的影响

Journal of Business Ethics

IF6.7

2025-10-08

PREAI

Muhammad Waqas; Usman Ahmad Qadri

Building brand resonance through cause-related marketing strategies: the role of journalistic integrity versus advertising clutter 通过关联营销策略构建品牌共鸣：新闻专业主义与广告干扰的作用

Journal of Research in Interactive Marketing

IF11.6

2025-03-18

PREAI

Usman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa; Mazuri Binti Abd Ghani

They misused me! Digital literacy's dual role in AI marketing manipulation and unethical young consumer behavior 他们滥用我!数字素养在AI营销操纵和不道德的年轻消费者行为中的双重作用

YOUNG CONSUMERS

IF5

2025-01-21

PREAI

Qadri, Usman Ahmad; Moustafa, Alsadig Mohamed Ahmed; Abd Ghani, Mazuri

The learning effect on organizational performance during a crisis: a serial mediation analysis with knowledge creation, storage and sharing

european research on management and business economics

IF3.7

2021-11-24

OAAI

Qadri, Usman Ahmad; abd Ghani, Mazuri Binti; Bibi, Shumaila; Tahir, Abdul Haseeb; Farooq, Muhammad Imran; Kashif, Abdul Rauf

How to improve organizational performance during Coronavirus: A serial mediation analysis of organizational learning culture with knowledge creation

knowledge management

IF1.7

2021-05-14

PREAI

Ahmad Qadri, Usman; Ghani, Mazuri Binti abd.; Parveen, Tahira; Lodhi, Faizan Ahmad Khan; Khan, Muhammad Waseem Jan; Gillani, Syed Farhan

研究方向