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J

Jungju Yu

Yale University

8H指数
19论文数
210被引数
收录论文 5
发表时间
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Communicating Attribute Importance Under Competition在竞争环境下传达属性重要性
errMARKETING SCIENCE
IF4.9
err2025-09-01
err0
PREAI
errLee, Jae-Yun; Shin, Jiwoong; Yu, Jungju
err分享
err收藏
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
errthe academy of marketing science
IF4.9
err2024-08-02
err1
PREAI
errNing, Z. Eddie; Shin, Jiwoong; Yu, Jungju
err分享
err收藏
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
errthe academy of marketing science
IF4.9
err2023-11-01
err5
PREAI
errKe, T. Tony; Shin, Jiwoong; Yuc, Jungju
err分享
err收藏
Targeted Advertising and Consumer Inference有针对性的广告和消费者推断
errthe academy of marketing science
IF4.9
err2021-09-01
err35
PREAI
errShin, Jiwoong; Yu, Jungju
err分享
err收藏
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
errthe academy of marketing science
IF4.9
err2021-01-01
err9
PREAI
errYu, Jungju
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
T. Tony Ke
H 指数: 12 · 论文数: 48
Z
Z. Eddie Ning
H 指数: 6 · 论文数: 31
J
Jae-Yun Lee
H 指数: 1 · 论文数: 5
S
Shin, Jiwoong
H 指数: 0 · 论文数: 1
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