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Shin, Jiwoong

Yale University

0H指数
1论文数
0被引数
收录论文 14
发表时间
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Communicating Attribute Importance Under Competition在竞争环境下传达属性重要性
errMARKETING SCIENCE
IF4.9
err2025-09-01
err0
PREAI
errLee, Jae-Yun; Shin, Jiwoong; Yu, Jungju
err分享
err收藏
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
errthe academy of marketing science
IF4.9
err2024-08-02
err1
PREAI
errNing, Z. Eddie; Shin, Jiwoong; Yu, Jungju
err分享
err收藏
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective
errthe academy of marketing science
IF4.9
err2024-07-01
err0
PREAI
errShin, Jiwoong; Wang, Chi-Ying
err分享
err收藏
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
errthe academy of marketing science
IF4.9
err2023-11-01
err5
PREAI
errKe, T. Tony; Shin, Jiwoong; Yuc, Jungju
err分享
err收藏
Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains信息披露政策及其启示: 供应链中的棘轮效应
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-12-06
err4
PREAI
errMittendorf, Brian; Shin, Jiwoong; Yoon, Dae-Hee
err分享
err收藏
Targeted Advertising and Consumer Inference有针对性的广告和消费者推断
errthe academy of marketing science
IF4.9
err2021-09-01
err35
PREAI
errShin, Jiwoong; Yu, Jungju
err分享
err收藏
Inefficiencies in Digital Advertising Markets数字广告市场的低效率
errJOURNAL OF MARKETING
IF10.4
err2020-04-22
err74
errOAAI
errGordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; Narayanan, Sridhar; Shin, Jiwoong; Wilbur, Kenneth C.
err分享
err收藏
A Model of Two-Sided Costly Communication for Building New Product Category Demand
errthe academy of marketing science
IF4.9
err2018-06-01
err19
PREAI
errLu, Michelle Y.; Shin, Jiwoong
err分享
err收藏
Favoring the Winner or Loser in Repeated Contests
errthe academy of marketing science
IF4.9
err2013-09-01
err25
PREAI
errRidlon, Robert; Shin, Jiwoong
err分享
err收藏
Uninformative Advertising as an Invitation to Search
errthe academy of marketing science
IF4.9
err2011-07-01
err138
PREAI
errMayzlin, Dina; Shin, Jiwoong
err分享
err收藏
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
errthe academy of marketing science
IF4.9
err2010-07-01
err176
PREAI
errShin, Jiwoong; Sudhir, K.
err分享
err收藏
Switching Costs and Market Competitiveness: Deconstructing the Relationship
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-08-01
err19
PREAI
errShin, Jiwoong; Sudhir, K.
err分享
err收藏
How does free riding on customer service affect competition?
errthe academy of marketing science
IF4.9
err2007-07-01
err154
PREAI
errShin, Jiwoong
err分享
err收藏
The role of selling costs in signaling price image
errJOURNAL OF MARKETING RESEARCH
IF5
err2005-08-01
err55
PREAI
errShin, J
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
K
K. Sudhir
H 指数: 32 · 论文数: 144
B
Brian Mittendorf
H 指数: 31 · 论文数: 122
K
Kinshuk Jerath
H 指数: 26 · 论文数: 86
S
Sridhar Narayanan
H 指数: 24 · 论文数: 77
K
Kenneth C. Wilbur
H 指数: 22 · 论文数: 77
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