Daniel Brannon - Publications, H-index & Citations

Daniel Brannon

University of Northern Colorado

8H指数

42论文数

206被引数

收录论文 8

发表时间

Personal saving orientation is associated with higher likelihood of paying with cash versus credit: The role of financial power signaling

PERSONALITY AND INDIVIDUAL DIFFERENCES

IF2.6

2022-05-01

PREAI

Brannon, Daniel Carlos; Manshad, Muhanad Shakir

The influence of maximizing on personal saving intentions

PERSONALITY AND INDIVIDUAL DIFFERENCES

IF2.6

2021-12-01

PREAI

Brannon, Daniel C.

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2021-06-03

OAAI

Miller, Chadwick J.; Brannon, Daniel C.; Salas, Jim; Troncoza, Martha

Pursuing premium: comparing pre-owned versus new durable markets

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2021-03-01

PREAI

Miller, Chadwick J.; Brannon, Daniel C.

Activity apprehension in experiential purchases

JOURNAL OF SERVICES MARKETING

IF4.5

2021-01-22

PREAI

Miller, Chadwick J.; Samper, Adriana; Mandel, Naomi; Brannon, Daniel C.; Salas, Jim; Troncoza, Martha

Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-01-01

PREAI

Radon, Anita; Brannon, Daniel C.; Reardon, James

What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives

hospitality marketing management

IF3

2019-06-05

PREAI

Brannon, Daniel C.

Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations

JOURNAL OF CONSUMER RESEARCH

IF6.4

2018-04-12

PREAI

Brannon, Daniel C.; Samper, Adriana

研究方向