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P.E. Ketelaar

Radboud University

19H指数
87论文数
1.1K被引数
收录论文 11
发表时间
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Taking the full view: How viewers respond to 360-degree video news
err2019-02-01
err71
errOAAI
errVettehen, Paul Hendriks; Wiltink, Dun; Huiskamp, Maite; Schaap, Gabi; Ketelaar, Paul
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Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value
err2017-08-01
err42
errOAAI
errHuhn, Arief Ernst; Khan, Vassilis-Javed; Ketelaar, Paul; van 't Riet, Jonathan; Konig, Ruben; Rozendaal, Esther; Batalas, Nikolaos; Markopoulos, Panos
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Media generations and their advertising attitudes and avoidance: a six-country comparison
err2016-10-18
err46
errOAAI
errvan der Goot, Margot J.; Rozendaal, Esther; Opree, Suzanna J.; Ketelaar, Paul E.; Smit, Edith G.
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Positive uncertainty: the benefit of the doubt in advertising
err2016-09-20
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errOAAI
errKetelaar, Paul Edwin; van't Riet, Jonathan; Thorbjornsen, Helge; Buijzen, Moniek
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Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice
err2015-10-14
err47
PREAI
errKetelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Huhn, Arief Ernst; van Woudenberg, Thabo J.; Muller, Barbara C. N.; Janssen, Loes
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