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Víctor Temprano García

University of Valladolid

4H指数
22论文数
49被引数
收录论文 6
发表时间
Minimizing the negative impact of brand deletion
err2023-07-19
err1
errOAAI
errTemprano-Garcia, Victor; Rodriguez-Escudero, Ana Isabel; Rodriguez-Pinto, Javier
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A multi-criteria procedure in new product development using different qualitative scales
err2021-07-01
err5
errOAAI
errGarcia-Lapresta, Jose Luis; Moreno-Albadalejo, Pablo; Perez-Roman, David; Temprano-Garcia, Victor
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Brand deletion implementation: The effect on performance of context and process factors
err2021-02-01
err4
errOAAI
errTemprano-Garcia, Victor; Isabel Rodriguez-Escudero, Ana; Rodriguez-Pinto, Javier
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Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation
err2019-10-15
err7
PREAI
errTemprano-Garcia, Victor; Isabel Rodriguez-Escudero, Ana; Rodriguez-Pinto, Javier
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Brand deletion: How the decision-making approach affects deletion success
err2018-04-01
err4
errOAAI
errTemprano-Garcia, Victor; Isabel Rodriguez-Escudero, Ana; Rodriguez-Pinto, Javier
err分享
err收藏