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G

Guiyang Xiong

university system of georgia

13H指数
18论文数
732被引数
收录论文 10
发表时间
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Evaluating multimedia advertising campaign effectiveness
errDECISION SUPPORT SYSTEMS
IF6.8
err2024-12-01
err0
PREAI
errWang, Pengyuan; Xiong, Guiyang; Sun, Will Wei; Yang, Jian
err分享
err收藏
Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda营销创新和数字技术: 系统回顾、拟议框架和未来研究议程
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-05-08
err1
errOAAI
errAthaide, Gerard A.; Jeon, Jaihyun; Raj, S. P.; Sivakumar, K.; Xiong, Guiyang
err分享
err收藏
Virtual Fitting Room Effect: Moderating Role of Body Mass Index
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-05-17
err10
PREAI
errYang, Shuai; Xiong, Guiyang; Mao, Huifang; Ma, Minghui
err分享
err收藏
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
errthe academy of marketing science
IF4.9
err2019-08-07
err18
errOAAI
errWang, Pengyuan; Xiong, Guiyang; Yang, Jian
err分享
err收藏
Try It On! Contingency Effects of Virtual Fitting Rooms
errinformation management
IF6.2
err2019-08-04
err50
PREAI
errYang, Shuai; Xiong, Guiyang
err分享
err收藏
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
errJOURNAL OF MARKETING
IF10.4
err2018-12-11
err32
PREAI
errWang, Pengyuan; Xiong, Guiyang; Yang, Jian
err分享
err收藏
Where does pride lead? Corporate managerial hubris and strategic emphasis
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-08-02
err39
PREAI
errKim, MinChung; Xiong, Guiyang; Kim, Kwang-Ho
err分享
err收藏
Prerelease Buzz Evolution Patterns and New Product Performance
errthe academy of marketing science
IF4.9
err2014-05-01
err77
PREAI
errXiong, Guiyang; Bharadwaj, Sundar
err分享
err收藏
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-12-01
err114
PREAI
errXiong, Guiyang; Bharadwaj, Sundar
err分享
err收藏
Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
errJOURNAL OF MARKETING
IF10.4
err2011-11-05
err99
PREAI
errXiong, Guiyang; Bharadwaj, Sundar
err分享
err收藏

研究方向

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合作学者
合作期刊
J
Jian Yang
H 指数: 42 · 论文数: 555
S
Sundar G. Bharadwaj
H 指数: 34 · 论文数: 107
K
Kwang Ho Kim
H 指数: 27 · 论文数: 229
S
S. P. Raj
H 指数: 25 · 论文数: 45
G
Gerard A. Athaide
H 指数: 20 · 论文数: 34
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