Paul Hewer - Publications, H-index & Citations

Paul Hewer

university of strathclyde

20H指数

104论文数

1.9K被引数

收录论文 7

发表时间

Let's ROC: a dynamic experience-based roadmap for relational engagement

EUROPEAN JOURNAL OF MARKETING

IF5.1

2025-03-01

PREAI

Preece, Chloe; Rojas-Gaviria, Pilar; Cappellini, Benedetta; Kerrigan, Finola; Hewer, Paul; Higgins, Leighanne; Sobande, Francesca

Reflections on a reimagined future for consumer research 对消费者研究重新构想的未来的反思

hospitality marketing management

IF3

2024-06-03

OAAI

Hewer, Paul

Putting passion to work: passionate labour in the fashion blogosphere

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-04-21

OAAI

McFarlane, Ashleigh; Hamilton, Kathy; Hewer, Paul

Celebrity, convergence and transformation

hospitality marketing management

IF3

2015-03-24

OAAI

Brownlie, Douglas; Hewer, Paul; Kerrigan, Finola

Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology: Unpacking the spatial logic of celebrity culture

marketing theory and practice

IF2.8

2012-11-01

PREAI

Hewer, Paul; Hamilton, Kathy

On emotions and salsa: some thoughts on dancing to rethink consumers

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2010-03-29

OAAI

Hewer, Paul; Hamilton, Kathy

Consumer decision-making styles and the purchase of financial services

SERVICE INDUSTRIES JOURNAL

IF7.4

2003-05-01

PREAI

Howcroft, B; Hewer, P; Hamilton, R

研究方向