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科言猫学术研究的AI总结
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E

Easwar S. Iyer

机构信息待补充

22H指数
42论文数
4.2K被引数
收录论文 7
发表时间
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Shades of awe: The role of awe in consumers' pro-environmental behavior
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-21
err17
PREAI
errKaplan, Begum; Miller, Elizabeth G. G.; Iyer, Easwar S. S.
err分享
err收藏
Corporate environmentalism: Antecedents and influence of industry type
errJOURNAL OF MARKETING
IF10.4
err2003-04-01
err792
PREAI
errBanerjee, SB; Iyer, ES; Kashyap, RK
err分享
err收藏
SHADES OF GREEN - A MULTIDIMENSIONAL-ANALYSIS OF ENVIRONMENTAL ADVERTISING
errJOURNAL OF ADVERTISING
IF7
err1995-06-01
err272
PREAI
errBANERJEE, S; GULAS, CS; IYER, E
err分享
err收藏
THE 3 FACES OF GREEN ADVERTISING
errJOURNAL OF ADVERTISING
IF7
err1995-06-01
err5
PREAI
errIYER, E
err分享
err收藏
THE EFFECTS OF SITUATIONAL FACTORS ON IN-STORE GROCERY SHOPPING BEHAVIOR - THE ROLE OF STORE ENVIRONMENT AND TIME AVAILABLE FOR SHOPPING
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1989-03-01
err390
PREAI
errPARK, CW; IYER, ES; SMITH, DC
err分享
err收藏
THE INFLUENCE OF VERBAL CONTENT AND RELATIVE NEWNESS ON THE EFFECTIVENESS OF COMPARATIVE ADVERTISING
errJOURNAL OF ADVERTISING
IF7
err1988-10-01
err52
PREAI
errIYER, ES
err分享
err收藏
THE INFLUENCE OF SPOKESPERSONS IN ALTERING A PRODUCTS GENDER IMAGE - IMPLICATIONS FOR ADVERTISING EFFECTIVENESS
errJOURNAL OF ADVERTISING
IF7
err1986-12-01
err93
PREAI
errDEBEVEC, K; IYER, E
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
S
Subhabrata Bobby Banerjee
H 指数: 41 · 论文数: 144
D
Daniel C. Smith
H 指数: 37 · 论文数: 118
E
Elizabeth G. Miller
H 指数: 18 · 论文数: 57
C
Charles S. Gulas
H 指数: 14 · 论文数: 40
K
Kathleen Debevec
H 指数: 14 · 论文数: 30
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