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C

Charles S. Gulas

wright state university

14H指数
40论文数
2.1K被引数
收录论文 13
发表时间
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A Cohort Analysis of Marketing Scholarship营销学研究的队列分析
errJournal of Marketing Education
IF4.1
err2026-03-23
err0
PREAI
errCharles S. Gulas; Marc G. Weinberger; Kevin Willardsen
err分享
err收藏
Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career早期接触销售职业：一项关于初中生对销售的看法及考虑销售职业意愿的探索性研究
errJournal of Marketing Education
IF4.1
err2025-09-16
err0
PREAI
errBlake Nielson; Nicole A. Flink; Charles S. Gulas
err分享
err收藏
To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements是否取悦买家？评估幽默在B2B广告中的有效运用
errJournal of Business Research
IF9.8
err2025-08-07
err0
PREAI
errKunal Swani; Charles S. Gulas; John Dinsmore
err分享
err收藏
You must be joking: an introduction to the special issue on the use of humour in advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-08-13
err2
PREAI
errWeinberger, Marc G.; Gulas, Charles S.
err分享
err收藏
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-08-12
err29
PREAI
errWeinberger, Marc G.; Gulas, Charles S.
err分享
err收藏
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-05-20
err27
PREAI
errWeinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; Gulas, Charles S.
err分享
err收藏
The Impact of Violent Humor on Advertising Success: A Gender Perspective
errJOURNAL OF ADVERTISING
IF7
err2013-10-01
err53
PREAI
errSwani, Kunal; Weinberger, Marc G.; Gulas, Charles S.
err分享
err收藏
IT'S JUST A JOKE Violence Against Males in Humorous Advertising
errJOURNAL OF ADVERTISING
IF7
err2010-12-01
err50
PREAI
errGulas, Charles S.; McKeage, Kim K.; Weinberger, Marc G.
err分享
err收藏
Extending social comparison: An examination of the unintended consequences of idealized advertising imagery
errJOURNAL OF ADVERTISING
IF7
err2000-06-01
err110
PREAI
errGulas, CS; McKeage, K
err分享
err收藏
Corporate giving behavior and decision-maker social consciousness
errJOURNAL OF BUSINESS ETHICS
IF6.7
err1999-01-01
err172
PREAI
errCampbell, L; Gulas, CS; Gruca, TS
err分享
err收藏
RIGHT UNDER OUR NOSES - AMBIENT SCENT AND CONSUMER RESPONSES
errJOURNAL OF BUSINESS AND PSYCHOLOGY
IF4.9
err1995-09-01
err136
PREAI
errGULAS, CS; BLOCH, PH
err分享
err收藏
SHADES OF GREEN - A MULTIDIMENSIONAL-ANALYSIS OF ENVIRONMENTAL ADVERTISING
errJOURNAL OF ADVERTISING
IF7
err1995-06-01
err272
PREAI
errBANERJEE, S; GULAS, CS; IYER, E
err分享
err收藏
THE IMPACT OF HUMOR IN ADVERTISING - A REVIEW
errJOURNAL OF ADVERTISING
IF7
err1992-12-01
err329
PREAI
errWEINBERGER, MG; GULAS, CS
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
S
Subhabrata Bobby Banerjee
H 指数: 41 · 论文数: 144
T
Thomas S. Gruca
H 指数: 27 · 论文数: 102
M
Marc G. Weinberger
H 指数: 23 · 论文数: 52
E
Easwar S. Iyer
H 指数: 22 · 论文数: 42
H
Hye Jin Yoon
H 指数: 20 · 论文数: 74
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