Thomas Foscht - Publications, H-index & Citations

Thomas Foscht

universitat trier

24H指数

193论文数

1.9K被引数

收录论文 12

发表时间

Pathways to premium: How habits and benefits shape conversion and retention in freemium subscription models 通往高级会员的路径：习惯和收益如何塑造免费增值订阅模式中的转化与留存

Journal of the Academy of Marketing Science

IF10.1

2026-09-21

OAAI

Daniel Kreimer; Lukas Stoppacher; Walter Hauser; Thomas Foscht; Andreas B. Eisingerich

Open-World Games' Affordance of Cognitive Escapism, Relaxation, and Mental Well-Being Among Postgraduate Students: Mixed Methods Study 开放世界游戏对研究生的认知逃避现实，放松和心理健康的负担: 混合方法研究

JOURNAL OF MEDICAL INTERNET RESEARCH

IF6

2024-12-17

OAAI

Anto, Ailin; Basu, Arunima; Selim, Rania; Foscht, Thomas; Eisingerich, Andreas Benedikt

Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits 是否存在让客户感到权力过大的危险？探索顾客导向与创意效益的双刃剑

EUROPEAN JOURNAL OF MARKETING

IF5.1

2024-10-11

PREAI

Liu, Yeyi; Mayerhofer, Tobias Johannes Hubert; Marchand, Andre; Foscht, Thomas; Fritze, Martin Paul; Eisingerich, Andreas Benedikt

A time for heroes? Conceptualization, development and validation of the brand hero scale 英雄的时代？品牌英雄量表的概念化、开发与验证

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-05-15

OAAI

Lin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt

Pulling back the curtain: Company tours as a customer education tool and effects on pro-brand behaviors

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2022-07-17

PREAI

Sun, Xiaochi; Foscht, Thomas; Kerschbaumer, Rene Hubert; Eisingerich, Andreas B.

Why do customers want to learn? Antecedents and outcomes of customer learning

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-03-14

PREAI

Sun, Xiaochi; Eisingerich, Andreas Benedikt; Foscht, Thomas; Cui, Xuebin; Schloffer, Judith

Does educating customers create positive word of mouth?

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-09-01

OAAI

Sun, Xiaochi; Foscht, Thomas; Eisingerich, Andreas B.

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets 产品和品牌延伸的战略管理: 在B2B与B2C市场中延伸企业品牌

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2018-05-01

OAAI

Liu, Yeyi; Foscht, Thomas; Eisingerich, Andreas B.; Tsai, Huei-Ting

Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior

EUROPEAN JOURNAL OF MARKETING

IF5.1

2018-02-02

OAAI

Foscht, Thomas; Lin, Yuting; Eisingerich, Andreas B.

Linking retailing experiences with life satisfaction The concept of story-type congruity with shopper's identity

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2016-02-08

PREAI

Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas; Swoboda, Bernhard

International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success

LONG RANGE PLANNING

IF6.3

2011-08-01

PREAI

Swoboda, Bernhard; Meierer, Markus; Foscht, Thomas; Morschett, Dirk

Trust and the online relationship - an exploratory study from New Zealand 信任和在线关系-来自新西兰的探索性研究

TOURISM MANAGEMENT

IF12.4

2004-04-01

PREAI

Fam, KS; Foscht, T; Collins, RD

研究方向